In episode 59, Tyler is joined by Jill Fanslau, content marketing manager for Aweber. Jill shares her insight on how to build a brand and a loyal following through email and content marketing. Listen to the Episode!
Every marketing leader knows that Facebook, Instagram, and Google rule when it comes to digital customer acquisition and engagement. Except, there’s a problem every shooting sports brand faces. Facebook’s (and as an extension, Instagram’s) advertising policy specifically prohibits the [...]
Email marketing continues to remain one of the most direct ways to engage your audience. Believe it or not, email campaigns still deliver the highest ROI in comparison to all other marketing channels! Sure, sending an email is a reliable [...]
No matter how great a brand’s customer database is, it dies the moment it stops growing. As consumers become more conscious of their online privacy, building a strong and accurate database is getting more difficult by the day. Afterall, how [...]
Are Your Stores Ready for Black Friday and Cyber Monday? Ready or not, Black Friday and Cyber Monday will be here before we know it. Marketers across the country are weeks away from over indulging on turkey and bourbon on [...]
By now everyone knows that email marketing isn’t dead- far from it. As we find ourselves in the middle of the fourth quarter, many marketing teams are under pressure to plan campaigns, offers, and budgets for the coming year. If [...]
