Are You Taking Advantage of Your Secret Weapon?

There’s a weapon in every marketing leader’s war chest that is often sought after but rarely discussed. We pursue it through influencer and earned media channels as well as software like Bazaarvoice and Yotpo. It’s pure gold when it happens [...]

By |2022-07-12T08:04:31-07:00July 12th, 2022|Categories: Leadership, Marketing|Tags: , |Comments Off on Are You Taking Advantage of Your Secret Weapon?

Influencers are the Key to the Tipping Point

Sometimes as marketing leaders we find ourselves getting caught up in the latest shiny object, over-priced course, or TikTok challenge and lose sight of the core marketing principles that got us to where we are today. Of those core sets [...]

By |2022-07-05T16:59:15-07:00June 28th, 2022|Categories: Leadership, Marketing|Tags: , |Comments Off on Influencers are the Key to the Tipping Point

Increase Your Email List With Influencer Marketing Giveaways

It’s an indisputable fact that email reigns as the king of marketing. From facilitating brand awareness to boosting sales, email marketing remains the number one way for brands to engage with their audiences. While it might seem logical that [...]

By |2023-05-11T14:23:08-07:00June 22nd, 2022|Categories: ecommerce, Email Marketing, Leadership, Marketing|Tags: , |Comments Off on Increase Your Email List With Influencer Marketing Giveaways

How Is Your Brand Responding To This Recession?

It’s unofficially official: we’re in a recession. How long it lasts and how bad it gets are up for debate, but we have officially entered the land of low consumer confidence, skyrocketing interest rates, lingering logistics challenges across the Pacific, [...]

By |2022-06-01T10:50:34-07:00May 27th, 2022|Categories: Leadership, Marketing|Tags: , |Comments Off on How Is Your Brand Responding To This Recession?

Can We Really Count On Facebook?

This week, Facebook/MetaZuck broke DTC Twitter and sent media buyers scrambling everywhere when it randomly shut off top-performing ad campaigns at 7:30pm Pacific. At least they waited until many media buyers were on their way back from their lunch breaks. [...]

By |2022-04-19T16:11:31-07:00April 15th, 2022|Categories: Advertising, Leadership, Marketing|Tags: , , |Comments Off on Can We Really Count On Facebook?

Where I’d Spend $100,000 On Ads Today

Hi there, and Happy April Fool’s Day. In case you’re just looking for April Fools inspiration today, here’s a rundown of today’s April Fools jokes from brands. As the advertising landscape continues to shift, a handful of folks have started playing [...]

By |2022-04-18T15:43:28-07:00April 1st, 2022|Categories: Advertising, Leadership, Marketing|Tags: |Comments Off on Where I’d Spend $100,000 On Ads Today