How we keep score
Growth should show up in the numbers.
We agree on what growth means for your business, measure progress against it, and use the results to decide what changes.
The scorecard
Business first. Channels second.
Revenue is the first line. Margin and customer economics tell us whether that growth is worth keeping.
Performance overview
Business scorecard
FY 2026Illustrative example
Annual revenue
$32.4M
+8.0% above plan
Annual plan$30.0M
Contribution margin
34.6%
+2.6 pts above plan
Plan32.0%
Acquisition cost
$176
$19 below ceiling
Ceiling$195
New customers
18,400
+900 above plan
Quarterly revenue
Actual against plan · USD millions
View quarterly figures
| Quarter | Actual | Plan |
|---|---|---|
| Q1 | $6.9M | $7.0M |
| Q2 | $7.6M | $7.3M |
| Q3 | $8.4M | $7.7M |
| Q4 | $9.5M | $8.0M |
| FY 2026 | $32.4M | $30.0M |
Next decision
Increase spend only where acquisition cost stays below the $195 ceiling and margin holds.
Stop leaving profit on the table.
Let’s find where your marketing can do more for your business.
Book a Call