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Starting A Candy Company From Scratch | LSMP Episode 127

In episode 127, Tyler and Erica talk about starting Yumy Candy from scratch, quantifying demand for an innovative product, and breaking into the US market after growing the company in Canada. Listen To Episode 127 Starting A Candy [...]

By |2022-11-18T13:00:58-08:00November 18th, 2022|Categories: Branding, Marketing, Podcast|Tags: , , |Comments Off on Starting A Candy Company From Scratch | LSMP Episode 127

Q4 Marketing Deep Dive | LSMP Episode 126

In episode 126, Tyler and Nate have a Quarter 4 Marketing deep dive. They talk about marketing strategies for the holiday shopping season. Listen To Episode 126 Q4 Marketing Deep Dive In Episode 126 of the Lion’s Share [...]

By |2022-11-18T13:02:33-08:00November 4th, 2022|Categories: Email Marketing, Podcast|Tags: , |Comments Off on Q4 Marketing Deep Dive | LSMP Episode 126

Connected TV (CTV) Advertising Is On The Rise

WITH SKYROCKETING CPMS ON FACEBOOK & INSTAGRAM, MORE BRANDS ARE TURNING TO CTV This week we’re wrapping up our three-part series on alternatives to Facebook and Google for Q4. Connected TV (CTV) advertising is becoming increasingly popular with brands [...]

By |2022-10-24T11:48:28-07:00October 24th, 2022|Categories: Leadership, Marketing|Tags: |Comments Off on Connected TV (CTV) Advertising Is On The Rise

Retail Media Networks: An Advertising Alternative

You’re No Longer Your Store’s Primary Customer... The Brands You Buy Are. As we continue looking at non-Facebook/Google advertising alternatives, an interesting trend has developed as retailers large and small have followed Amazon’s lead and launched their own Retail Media [...]

By |2022-10-24T09:42:35-07:00October 14th, 2022|Categories: Leadership, Marketing|Tags: |Comments Off on Retail Media Networks: An Advertising Alternative

Get Started On Your Holiday Campaign Now

What is a Holiday E-commerce Campaign? When the winter holidays roll around, you see holiday ads everywhere and all over the internet. Holiday e-commerce campaigns help businesses thrive during the busiest and most combative shopping season. The winter holiday [...]

By |2022-10-10T21:02:43-07:00October 10th, 2022|Categories: ecommerce, Marketing|Tags: |Comments Off on Get Started On Your Holiday Campaign Now

Explosive Retention Marketing Strategies | LSMP Episode 125

In episode 125, Tyler is joined by Curt Staubach who speaks on retention marketing strategies used at True Shot Gun Club and how they built an email list with more than 10 million subscribers. https://www.youtube.com/watch?v=nvEe9gPS3Cc Listen To Episode [...]

By |2022-11-18T13:03:23-08:00October 5th, 2022|Categories: Email Marketing, Podcast|Tags: , |Comments Off on Explosive Retention Marketing Strategies | LSMP Episode 125