00:00 – Intro
01:05 -What’s in the News: Google Performance Max
04:50 – Featured Guest: Bobby Macauley, Director of Performance Marketing at ALOHA
05:12 – Bobby explains the story of ALOHA and his role at the company
07:49 – Changes in performance marketing since Covid
11:05 – The effects of iOS 14.5 on digital marketing and the need for attribution software
13:50 – What’s working right now in performance marketing
17:45 – Bobby’s favorite marketing software
21:00 – Advice for new media buyers in light of recent changes
23:20 – The biggest mistakes in performance marketing
26:20 – What’s next in performance marketing?
29:50 – Key Takeaway
31:10 – Outro Music