Public Relations Strategic Planning
Our clients expect and receive PR experts who provide world-class strategic improvement of your brand and accumulated communications. Whether it be national media coverage of a story or a local newsletter highlighting a customer experience, together Fidelitas and our client determine the best results-oriented options for the brand.
Typically, people think of influencer marketing as a type of social media marketing that provides product mentions or endorsements from the influencers. At Fidelitas, we go a step further. In addition to the normal social media influencer strategies, we provide influencer marketing from industry experts who may use social media for communication, but also have other avenues to provide their endorsements. Depending upon the specialty products or services of our clients, we strategize to find the varying influencers who will shine the best light on your brand.
Using Fidelitas’ experts and highly rated technology, our PR staff searches for the best, targeted media (digital articles, radio, television, podcasts, and other forms of journalism) to report our client’s objectives, accomplishments, management announcements, and specific news of value that media will want to share with their audience. Fidelitas is different because we have special relationships with media across many business sectors. This has invaluable benefits for our clients.
Crisis & Reputation Management
Threats come with the territory for brands, especially the more you grow. To protect perceptions of your brand, employee morale and investor confidence, Fidelitas works with you to prioritize risks, recognize the severity level of the crisis, and manage it well to recover your reputation and bottom line. We support you through the compliance and litigation process, preparedness and predictions, digital privacy, and if necessary, restructuring and transformation of the reputation.
Let’s face it. Most people are nervous when it comes to speaking with the media, whether by phone, on-camera, or handling a casual podcast. With Fidelitas media training, have confidence that you will elevate your performance and that your company/brand messaging will exceed your audience’s expectations. We provide in-person and virtual training, depending on your needs.
Speaker’s Training & Engagement
Fidelitas will prepare you for your next keynote speaking event and strategize how to elevate your brand from that engagement. We can also find the best conferences and events for your executives which will bring short and long-term benefits to the brand. Much like Media Training, we can provide you the tools necessary to accomplish the goals you want to achieve. This is where a strong partnership with the expertise Fidelitas provides will make all the difference for you and your brand needs.
When an in-person or virtual gathering of media makes sense for your company, Fidelitas knows how to ensure the media sees the value of attending, and that it is an effective tool to move your brand forward. Whether it’s for a product announcement, or simply getting your message to the public, our agency has provided clients with exceptional events with bottom line results.