BIG R

 

Challenge//

Garner Earned Media Coverage for a Client’s Grand Opening

Solution//

The Fidelitas PR Team has worked with Big R on multiple store openings. When Big R opened in McHenry, Illinois, Fidelitas put turned the grand opening into an event that the media couldn’t ignore- even in a sleepy suburb of Chicago that rarely garners market-wide coverage. Fidelitas helped Big R partner with local vendors, including food trucks and a dog obedience school, while bringing in large attractions like an on-site fishing demo to draw crowds. The end-result was one of the best grand opening weekends in Big R’s 50+ year company history.

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