Retention Marketing Strategist

As a Retention Marketing Strategist at Fidelitas, you will play a crucial role in developing and executing strategies to enhance customer retention and maximize the lifetime value of our client base, primarily through email and SMS marketing. This is a hybrid role, offering the flexibility of both remote and in-office work, allowing you to thrive in a dynamic and results-oriented environment.


  • Create and implement effective retention marketing strategies to increase customer loyalty and reduce churn
  • Utilize data-driven insights to identify trends, customer behaviors, and opportunities for improvement in retention efforts
  • Plan and execute targeted retention campaigns across email and SMS channels
  • Develop and refine customer segmentation strategies to tailor retention efforts to specific audience groups
  • Establish a feedback loop with customers to gather insights, understand pain points, and continuously improve retention initiatives
  • Work closely with cross-functional teams, including our paid media, organic social, web, and account management teams to align retention efforts with overall business objectives
  • Provide regular reports on key retention metrics and campaign performance, and use findings to iterate and optimize strategies


  • Bachelor’s degree in Marketing, Communications, or related field
  • Proven experience in retention marketing, with a track record of successful campaign implementation and results
  • Strong analytical skills, with the ability to interpret data and make strategic recommendations
  • Excellent communication and collaboration skills
  • Familiarity with marketing automation tools and CRM systems
  • Creative thinking and problem-solving abilities

Relevant Software: Klaviyo, Sendlane, Hubspot, ActiveCampaign, Google Docs, Canva, Adobe Creative Cloud

Compensation: This position will range from $40,000-$60,000 depending on experience.

About Fidelitas
Fidelitas is a dynamic and innovative marketing agency headquartered in the vibrant city of San Diego. We specialize in providing strategic marketing solutions to a diverse portfolio of clients, helping them thrive in the ever-evolving digital landscape. Our team is comprised of creative and passionate individuals who are dedicated to delivering impactful results for our clients.

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