Paid media opportunities are an integral part of any well-rounded marketing strategy, and pay-per-click (PPC) ads are some of the most prominent in the industry. PPC ads are available on every major platform there is, and they’re continuing to become [...]
It’s a poorly kept secret that some of the top-performing brands that have mostly withstood the shifts to Facebook’s ad platform are the ones with the best products (duh), and more importantly for today’s discussion, the best creative assets. The [...]
Social media ads of all kinds are undeniably one of the most potent ways to reach your desired audience. With social algorithms’ constantly improving abilities to identify target audiences and serve ads to niche interests, it is an effective [...]
While the media made much ado about Apple’s colorful new iMacs and other product launches this week, Facebook quietly announced a series of changes that are far more meaningful for marketing leaders. Facebook sent an email to a limited number of ad [...]
Have you ever seen an ad on Facebook that left you thinking, “How did they know?” Whether you’re newly engaged, love video games, or hungry for a pizza in 30 minutes or less, Facebook has a method for targeting you. [...]
Every marketing leader knows that Facebook, Instagram, and Google rule when it comes to digital customer acquisition and engagement. Except, there’s a problem every shooting sports brand faces. Facebook’s (and as an extension, Instagram’s) advertising policy specifically prohibits the [...]
You’ve got a great headline, strong images and targeting that’s on point. When it comes to click through rates, your ads are crushing it. What could go wrong? Your conversion rate must be through the roof, [...]
Seven Quick Tips to Improve Your Facebook Ads Facebook ads are a staple for Fidelitas Development clients, much like search ads are. The reason? They work! Facebook, admittedly to the point of being creepy, has enough data on its audience [...]
Four Google AdWords Mistakes You Can’t Afford to Make As we explain to our clients, PPC (pay per click) ads are a great way to supplement a brand’s SEO campaign while securing faster, albeit more expensive, results. But too many [...]
