As Black Friday and Cyber Monday (BFCM) approach, you've probably got your discounts planned and your marketing emails ready to go. But are you truly prepared for the biggest shopping event of the year? Here are some things e-commerce [...]
No matter how great a brand’s customer database is, it dies the moment it stops growing. As consumers become more conscious of their online privacy, building a strong and accurate database is getting more difficult by [...]
What “old school” digital tactics are you planning for your 2017 campaigns? By now everyone is back on board the email marketing train, but what about text message marketing? […]
