You’ve got a great headline, strong images and targeting that’s on point. When it comes to click through rates, your ads are crushing it. What could go wrong? Your conversion rate must be through the roof, [...]
If you’re anything like me, you’re motivated to read and keep learning. If you can’t get a coffee with someone that you look up to in order to “pick their brain,” how better to learn from [...]
Sure, you know your brand. Chances are that’s partly how your company or your career at your company started - with an idea for a brand or with a desire to be a part of the existing brand. You may [...]
Three Pillars of White Hat SEO Success Assuming that you’re not actually doing the SEO work for your brand, it’s good to know the basics so that you can hold your team or agency accountable. Unfortunately, the search industry as [...]
Seven Quick Tips to Improve Your Facebook Ads Facebook ads are a staple for Fidelitas Development clients, much like search ads are. The reason? They work! Facebook, admittedly to the point of being creepy, has enough data on its audience [...]
The Top Ten SEO Tools for Marketers Maybe you know just enough about SEO to be dangerous, or your company hasn’t outsourced SEO to an agency like Fidelitas yet. CMOs will certainly be held accountable for search engine rankings as [...]
Four Google AdWords Mistakes You Can’t Afford to Make As we explain to our clients, PPC (pay per click) ads are a great way to supplement a brand’s SEO campaign while securing faster, albeit more expensive, results. But too many [...]
Five Media Buying Tips for 2016 Media buying continues to grow more and more complex. Forty years ago, advertisers only had to choose between print, television and radio programming. More than a decade ago, buying digital ads began to increase [...]
