Table of Contents: What is Web 3.0? What are Cryptocurrencies? What are Non-Fungible Tokens (NFTs)? What Web 3.0 Means for Marketers Enhanced User Privacy Using NFTs as a Marketing Tool A Tale of Two Internets Posturing Your Marketing for the [...]
It’s unofficially official: we’re in a recession. How long it lasts and how bad it gets are up for debate, but we have officially entered the land of low consumer confidence, skyrocketing interest rates, lingering logistics challenges across the Pacific, [...]
In episode 122, Tyler is joined by John Doherty, a digital marketer & founder of Credo. Listen in to discover the top marketing agency red flags. Listen to the Episode! In Episode 122 of the Lion’s Share Marketing Podcast, [...]
In episode 121, Tyler is joined by David Magley, former NBA player and current President of The Basketball League. Listen in to hear what marketing tactics are working to bring fans out to games and to create loyalty. Listen to [...]
This week, Facebook/MetaZuck broke DTC Twitter and sent media buyers scrambling everywhere when it randomly shut off top-performing ad campaigns at 7:30pm Pacific. At least they waited until many media buyers were on their way back from their lunch breaks. [...]
Hi there, and Happy April Fool’s Day. In case you’re just looking for April Fools inspiration today, here’s a rundown of today’s April Fools jokes from brands. As the advertising landscape continues to shift, a handful of folks have started playing [...]
A lot has happened since the last newsletter. The Sharks season is underway (we sold out our first home game!), we hired a new Digital Marketing Manager at Fidelitas (welcome to the family, Austin!), but most importantly, war broke out [...]
Today, we’re going to discuss two metrics: Customer Acquisition Cost and Customer Lifetime Value. We’ll talk about what these metrics are, how you can calculate them, and why they’re worth tracking. Introduction to Customer Acquisition Cost Customer Acquisition Cost [...]
Yes, you read that right…we partnered with a few other San Diego businesses to bring the San Diego Sharks to life as a TBL expansion team. I’m personally familiar with the TBL, which is essentially one level below the NBA’s [...]
By the time you’re reading this, I’ll be hanging out on a beach in Punta Cana on a long overdue vacation. I’ll probably have a drink or three while I’m there- hopefully the resort has our friends and client Regatta Craft [...]
