How Your Brand Can Win on Prime Day
It’s that time of year again. Jeff Bezos Day Amazon Prime Day(s) are back, running July 12-13 with deals on everything you didn’t know you needed until you saw it on sale for 20% off. While it remains to [...]
Are You Taking Advantage of Your Secret Weapon?
There’s a weapon in every marketing leader’s war chest that is often sought after but rarely discussed. We pursue it through influencer and earned media channels as well as software like Bazaarvoice and Yotpo. It’s pure gold when it happens [...]
Influencers are the Key to the Tipping Point
Sometimes as marketing leaders we find ourselves getting caught up in the latest shiny object, over-priced course, or TikTok challenge and lose sight of the core marketing principles that got us to where we are today. Of those core sets [...]
How Is Your Brand Responding To This Recession?
It’s unofficially official: we’re in a recession. How long it lasts and how bad it gets are up for debate, but we have officially entered the land of low consumer confidence, skyrocketing interest rates, lingering logistics challenges across the Pacific, [...]