Taking A Beverage Brand From Zero To One | LSMP Episode 124

In episode 124, Tyler is joined by Doug Allan who talks about the challenges of starting a beverage brand during a recession.

Listen To Episode 124

In Episode 124 of the Lion’s Share Marketing Podcast, Tyler and Jon talk about the latest news: Adobe acquires Figma for $20 billion. They discuss this acquisition’s massive benefits to creatives and forecast what the coming years will hold for Figma.

Then Tyler introduces this episode’s guest, Doug Allan, founder of Calm Moment. Calm Moment is a CBD-infused beverage brand that hit markets this summer, focused on producing the highest quality CBD beverage in the world.

In their conversation, Tyler and Doug talk about the challenges of starting a beverage brand during a recession, how to take a product from 0 to 1, and how you can meet customers where they are.

To end the episode, Doug encourages marketers and entrepreneurs to make business growth a daily habit.

00:00 – Intro
01:20 -What’s in the News: Adobe acquires Figma for $20 billion
05:38 – Featured Guest: Doug Allan, Founder of Calm Moment
5:55 – What is Calm Moment?
8:40 – Doug describes the results after 6 weeks on the market
12:00 – Taking a product from 0 to 1
16:35 – Doug’s background in wine marketing and entrepreneurship
27:30 – Impacts of the recession on CPG brands
29:40 – What’s next for Calm Moment to go from 2 to 10
33:30 – Calm Moment’s marketing strategy
41:00 – Key Takeaway
45:18 – Outro

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