Taking A Beverage Brand From Zero To One | LSMP Episode 124

In episode 124, Tyler is joined by Doug Allan who talks about the challenges of starting a beverage brand during a recession.

In Episode 124 of the Lion’s Share Marketing Podcast, Tyler and Jon talk about the latest news: Adobe acquires Figma for $20 billion. They discuss this acquisition’s massive benefits to creatives and forecast what the coming years will hold for Figma.

Then Tyler introduces this episode’s guest, Doug Allan, founder of Calm Moment. Calm Moment is a CBD-infused beverage brand that hit markets this summer, focused on producing the highest quality CBD beverage in the world.

In their conversation, Tyler and Doug talk about the challenges of starting a beverage brand during a recession, how to take a product from 0 to 1, and how you can meet customers where they are.

To end the episode, Doug encourages marketers and entrepreneurs to make business growth a daily habit.