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Facebook Ads, iOS 14 Changes: How Apple’s ATT & IDFA Update Affects Advertising

When Apple announced its iOS 14 changes back in April of 2021, America’s top cell phone brand was sending a message. Apple put MarTech, brands, and marketing agencies on notice that it was doubling down on user privacy and [...]

By |2023-01-18T13:35:18-08:00January 13th, 2023|Categories: Marketing|Tags: , , , , |Comments Off on Facebook Ads, iOS 14 Changes: How Apple’s ATT & IDFA Update Affects Advertising

The Top 15 Digital Marketing Trends to Watch in 2023

The new year is upon us, and with it, a host of changes to the digital marketing landscape. Knowing what to expect in the new year will help you beat out the competition. So we’ve compiled a list of [...]

By |2022-12-21T14:01:01-08:00December 21st, 2022|Categories: Marketing|Tags: , , |Comments Off on The Top 15 Digital Marketing Trends to Watch in 2023

10 PR Trends To Watch Out For Going Into 2023

As we enter 2023, brands and agencies alike will be taking a look at all the various aspects of their marketing efforts throughout 2022. Once you’ve taken stock of all the wins and losses, you might notice that one [...]

By |2022-12-16T08:19:45-08:00December 15th, 2022|Categories: Marketing|Tags: , , |Comments Off on 10 PR Trends To Watch Out For Going Into 2023

Starting A Candy Company From Scratch | LSMP Episode 127

In episode 127, Tyler and Erica talk about starting Yumy Candy from scratch, quantifying demand for an innovative product, and breaking into the US market after growing the company in Canada. Listen To Episode 127 Starting A Candy [...]

By |2022-11-18T13:00:58-08:00November 18th, 2022|Categories: Branding, Marketing, Podcast|Tags: , , |Comments Off on Starting A Candy Company From Scratch | LSMP Episode 127

How Video Can Help With Your SEO Efforts

SEO can be a complicated beast. There are lots of factors that can lead to your website ranking very well or absolutely tanking in the SERP. Everything from on-page elements like keywords and technical details to off-page elements like [...]

By |2022-12-16T08:20:02-08:00November 15th, 2022|Categories: Marketing, Search Engine Optimization|Tags: , |Comments Off on How Video Can Help With Your SEO Efforts