How to Assess Your Creative with Data Learn how to effectively evaluate your marketing creative using data-driven insights With the rise of technology and the abundance of information available, marketers have shifted their focus towards data-driven approaches. Data provides [...]
Accelerate Your Meta Ads with AI Learn how to supercharge your Facebook and Instagram ad campaigns using the power of artificial intelligence. In today's digital age, social media platforms have become the epicenter of advertising. With billions of users [...]
The Ultimate TikTok Advertising Guide TikTok has quickly become one of the most popular social media platforms, with millions of users worldwide. As a business owner or marketer, it's essential to understand the potential of TikTok advertising and how [...]
How to Scale Your Amazon Ads for Maximum Results Amazon Ads have become a vital aspect of online advertising for businesses of all sizes. With the increasing competition on the platform, it is crucial for sellers to understand how [...]
In today's digital age, having a strong online presence is crucial for the success of any business. With millions of products available on Amazon, it's essential to have an effective Amazon SEO strategy to ensure that your products stand [...]
"Social consciousness" is a broad and often oversimplified concept. At a corporate level, many might be tempted to use a company's ESG score. What’s an ESG Score you ask? It’s basically an analysis of a company's exposure to environmental, [...]
The retention marketing industry is constantly changing. New innovations are constantly shaking up the landscape, major tech companies are always changing how they allow marketers to interact with users, and legislatures around the world are updating laws in an [...]
Marketing trends can be fickle, and keeping up with the latest changes can have your head spinning. One second a new technology or method can skyrocket to prominence, and the next second it comes hurdling back toward earth. Normally, [...]
While eCommerce businesses don’t have many of the restrictive overhead costs associated with brick-and-mortar stores, keeping costs low is still necessary for the company to facilitate growth. And one of the most effective ways that eCommerce companies can reduce [...]
Anytime I get asked what makes Fidelitas different from other agencies, part of my answer always includes our approach to an organization’s omni-channel marketing flywheel. We’ve covered the anatomy of the omni-channel marketing flywheel in a variety of formats, [...]
