Every January I spend an inordinate amount of time on the road meeting with clients, partners, and prospects face-to-face at industry events around the country. It’s draining hitting six events in five cities in four weeks, but the benefits [...]
When Apple announced its iOS 14 changes back in April of 2021, America’s top cell phone brand was sending a message. Apple put MarTech, brands, and marketing agencies on notice that it was doubling down on user privacy and [...]
As we forge ahead into 2023, I believe we are on the brink of a credit crisis. There’s a reason that, despite inflation, we saw an incredible quarter for eCommerce in Q4. Much of that growth was enabled by [...]
The new year is upon us, and with it, a host of changes to the digital marketing landscape. Knowing what to expect in the new year will help you beat out the competition. So we’ve compiled a list of [...]
As we enter 2023, brands and agencies alike will be taking a look at all the various aspects of their marketing efforts throughout 2022. Once you’ve taken stock of all the wins and losses, you might notice that one [...]
In episode 127, Tyler and Erica talk about starting Yumy Candy from scratch, quantifying demand for an innovative product, and breaking into the US market after growing the company in Canada. Listen To Episode 127 Starting A Candy [...]
First off, a belated Happy Veteran’s Day to everyone out there that serves / did serve, including Fidelitas’ very own Beth Pope! Thank you for your service! With marketing leaders being asked to do more and more, improving efficiency [...]
SEO can be a complicated beast. There are lots of factors that can lead to your website ranking very well or absolutely tanking in the SERP. Everything from on-page elements like keywords and technical details to off-page elements like [...]
With the Elon Musk Twitter acquisition complete, the Chief Twit/Twitter Hotline Operator is set about monetizing the platform. Ads are a part of that, as is his leaked plan to increase the monthly charge for Twitter Blue to $8 [...]
When it comes to SEO, I’ve got good news and bad news. The bad news is that it’s too late for any new SEO strategies to make much of an impact in Q4 this year. The good news is [...]
