"Social consciousness" is a broad and often oversimplified concept. At a corporate level, many might be tempted to use a company's ESG score. What’s an ESG Score you ask? It’s basically an analysis of a company's exposure to environmental, [...]
The retention marketing industry is constantly changing. New innovations are constantly shaking up the landscape, major tech companies are always changing how they allow marketers to interact with users, and legislatures around the world are updating laws in an [...]
Marketing trends can be fickle, and keeping up with the latest changes can have your head spinning. One second a new technology or method can skyrocket to prominence, and the next second it comes hurdling back toward earth. Normally, [...]
While eCommerce businesses don’t have many of the restrictive overhead costs associated with brick-and-mortar stores, keeping costs low is still necessary for the company to facilitate growth. And one of the most effective ways that eCommerce companies can reduce [...]
Anytime I get asked what makes Fidelitas different from other agencies, part of my answer always includes our approach to an organization’s omni-channel marketing flywheel. We’ve covered the anatomy of the omni-channel marketing flywheel in a variety of formats, [...]
Google is synonymous with search. It’s been that way for decades. The company is so dominant in this regard that it’s been used as a verb for nearly two decades. Whenever someone asks a question they don’t know the [...]
Email marketing is one of the most valuable marketing channels an eCommerce brand can leverage. It’s your direct line of communication with customers. And since customer acquisition cost is getting progressively more expensive, maximizing the value of existing customers [...]
TikTok is quickly becoming the world’s favorite app. Since the platform became available worldwide in 2018—after merging with Musical.ly—TikTok grew to approximately 1.5 billion active users in Q3 2022. The app is well-positioned to reach 2 billion users by [...]
Every January I spend an inordinate amount of time on the road meeting with clients, partners, and prospects face-to-face at industry events around the country. It’s draining hitting six events in five cities in four weeks, but the benefits [...]
When Apple announced its iOS 14 changes back in April of 2021, America’s top cell phone brand was sending a message. Apple put MarTech, brands, and marketing agencies on notice that it was doubling down on user privacy and [...]
