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Marketing Insight
15 Conversion Killers That Will Stop Leads Dead in Their Tracks
Every marketing leader understands the frustrating moment when every aspect of a campaign seems to be set up for success, [...]
5 Ways Firearm Brands Can Advertise Online WITHOUT Google Ads and Facebook Ads
Every marketing leader knows that Facebook, Instagram, and Google rule when it comes to digital customer acquisition and engagement. [...]
Pump Up Your Email List and Prevent Fatigue
Email marketing continues to remain one of the most direct ways to engage your audience. Believe it or not, [...]
How Retailers Can Leverage Social Media to Survive the Retail Apocalypse
The retail industry took a huge hit last year. Retail giants - including Sports Authority, Aeropostale, and PacSun - filed [...]
10 Ways to Get the Most Out of Your Marketing Conference Trip
Congratulations, you did it! You convinced your boss and spouse (In my case, the same person) [...]
3 Marketing Targets for The Firearms Industry
As , comes into focus, the firearms industry finds itself at a compelling crossroads. In light [...]
Outdoor Brands Must Add Video Content to Their 2017 Marketing Strategies
For outdoor brands, trade shows like Outdoor Retailer are core components of their marketing strategies [...]
The Most Critical Factor in The Agency-Client Relationship
From agency leaders and CMOs to new account managers and project managers, we are all [...]
Marketing We Loved in 2016
At Fidelitas Development, we are constantly on the lookout for creative inspiration. This year, we found [...]
Mobile Ecommerce Optimization: Shape Up for Success in 2017
Any marketing leader paying attention to their analytics knows by now that a large chunk, if not most, of their [...]
Facebook Messenger Ads – Gimmick or Game Changer?
Marketing leaders recently gained a new weapon in their Facebook Marketing war chests: the ability to serve their ads via [...]
7 Ways To Build Your Brand’s Customer Database
No matter how great a brand’s customer database is, it dies the moment it stops growing. [...]