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Marketing Insight
How to Incorporate SMS into Your Automated Email Marketing Strategy
The retention marketing industry is constantly changing. New innovations are constantly shaking up the landscape, major tech companies are [...]
Marketing Trends That Might not Survive in 2023
Marketing trends can be fickle, and keeping up with the latest changes can have your head spinning. One second [...]
eCommerce Customer Retention: 7 Strategies That Don’t Take a Lifetime
While eCommerce businesses don’t have many of the restrictive overhead costs associated with brick-and-mortar stores, keeping costs low is [...]
How Omni-Channel Marketing Flywhweels Break
Anytime I get asked what makes Fidelitas different from other agencies, part of my answer always includes our approach [...]
Google Multisearch: New Search Technology, Including In Video Search
Google is synonymous with search. It’s been that way for decades. The company is so dominant in this regard [...]
eCommerce Email Marketing Ideas to Boost Your Sales
Email marketing continues to be a cornerstone for eCommerce brands, offering a direct line to customers and a cost-effective [...]
7 TikTok Ad Creative Best Practices
TikTok is quickly becoming the world’s favorite app. Since the platform became available worldwide in 2018—after merging with Musical.ly—TikTok grew [...]
The Power Of Community
Every January I spend an inordinate amount of time on the road meeting with clients, partners, and prospects face-to-face [...]
Facebook Ads, iOS 14 Changes: How Apple’s ATT & IDFA Update Affects Advertising
When Apple announced its iOS 14 changes back in April of 2021, America’s top cell phone brand was sending a [...]
The Lingering Effects of BNPL
As we forge ahead into 2023, I believe we are on the brink of a credit crisis. There’s a [...]
Digital Marketing Trends In 2023
The new year is upon us, and with it, a host of changes to the digital marketing landscape. Knowing [...]
10 PR Trends To Watch Out For Going Into 2023
As we enter 2023, brands and agencies alike will be taking a look at all the various aspects of [...]