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Marketing Insight
7 TikTok Ad Creative Best Practices
TikTok is quickly becoming the world’s favorite app. Since the platform became available worldwide in 2018—after merging with Musical.ly—TikTok grew [...]
The Power Of Community
Every January I spend an inordinate amount of time on the road meeting with clients, partners, and prospects face-to-face [...]
Facebook Ads, iOS 14 Changes: How Apple’s ATT & IDFA Update Affects Advertising
When Apple announced its iOS 14 changes back in April of 2021, America’s top cell phone brand was sending a [...]
The Lingering Effects of BNPL
As we forge ahead into 2023, I believe we are on the brink of a credit crisis. There’s a [...]
Digital Marketing Trends In 2023
The new year is upon us, and with it, a host of changes to the digital marketing landscape. Knowing [...]
10 PR Trends To Watch Out For Going Into 2023
As we enter 2023, brands and agencies alike will be taking a look at all the various aspects of [...]
Starting A Candy Company From Scratch | LSMP Episode 127
In episode 127, Tyler and Erica talk about starting Yumy Candy from scratch, quantifying demand for an innovative product, and [...]
Ultimate Marketing Tech Stack for 2023
First off, a belated Happy Veteran’s Day to everyone out there that serves / did serve, including Fidelitas’ very [...]
How Video Can Help With Your SEO Efforts
SEO can be a complicated beast. There are lots of factors that can lead to your website ranking very [...]
Elon Musk Twitter Acquisition
With the Elon Musk Twitter acquisition complete, the Chief Twit/Twitter Hotline Operator is set about monetizing the platform. Ads [...]
How to Get on Page 1 of Google in 2023
When it comes to SEO, I’ve got good news and bad news. The bad news is that it’s too [...]
Q4 Marketing Deep Dive | LSMP Episode 126
In episode 126, Tyler and Nate have a Quarter 4 Marketing deep dive. They talk about marketing strategies for [...]