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Marketing Insight
Are You Taking Advantage of Your Secret Weapon?
There’s a weapon in every marketing leader’s war chest that is often sought after but rarely discussed. We pursue it [...]
Influencers are the Key to the Tipping Point
Sometimes as marketing leaders we find ourselves getting caught up in the latest shiny object, over-priced course, or TikTok challenge [...]
Increase Your Email List With Influencer Marketing Giveaways
It’s an indisputable fact that email reigns as the king of marketing. From facilitating brand awareness to boosting sales, [...]
NFTs and Crypto in eCommerce
Table of Contents: What is Web 3.0? What are Cryptocurrencies? What are Non-Fungible Tokens (NFTs)? What Web 3.0 Means for [...]
How Is Your Brand Responding To This Recession?
It’s unofficially official: we’re in a recession. How long it lasts and how bad it gets are up for debate, [...]
Marketing Agency Red Flags
In episode 122, Tyler is joined by John Doherty, a digital marketer & founder of Credo. Listen in to [...]
Strengthening Community & Fan Loyalty Through TBL with David Magley | LSMP Episode 121
In episode 121, Tyler is joined by David Magley, former NBA player and current President of The Basketball League. Listen [...]
Can We Really Count On Facebook?
This week, Facebook/MetaZuck broke DTC Twitter and sent media buyers scrambling everywhere when it randomly shut off top-performing ad campaigns [...]
Where I’d Spend $100,000 On Ads Today
Hi there, and Happy April Fool’s Day. In case you’re just looking for April Fools inspiration today, here’s a rundown [...]
Asking For Help
A lot has happened since the last newsletter. The Sharks season is underway (we sold out our first home game!), [...]
Customer Acquisition Cost and CLV
Today, we’re going to discuss two metrics: Customer Acquisition Cost and Customer Lifetime Value. We’ll talk about what these [...]
We Bought A Basketball Team
Yes, you read that right…we partnered with a few other San Diego businesses to bring the San Diego Sharks to [...]