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Marketing Insight
NFTs and Crypto in eCommerce
Table of Contents: What is Web 3.0? What are Cryptocurrencies? What are Non-Fungible Tokens (NFTs)? What Web 3.0 Means for [...]
How Is Your Brand Responding To This Recession?
It’s unofficially official: we’re in a recession. How long it lasts and how bad it gets are up for debate, [...]
Marketing Agency Red Flags
In episode 122, Tyler is joined by John Doherty, a digital marketer & founder of Credo. Listen in to [...]
Strengthening Community & Fan Loyalty Through TBL with David Magley | LSMP Episode 121
In episode 121, Tyler is joined by David Magley, former NBA player and current President of The Basketball League. Listen [...]
Can We Really Count On Facebook?
This week, Facebook/MetaZuck broke DTC Twitter and sent media buyers scrambling everywhere when it randomly shut off top-performing ad campaigns [...]
Where I’d Spend $100,000 On Ads Today
Hi there, and Happy April Fool’s Day. In case you’re just looking for April Fools inspiration today, here’s a rundown [...]
Asking For Help
A lot has happened since the last newsletter. The Sharks season is underway (we sold out our first home game!), [...]
Customer Acquisition Cost and CLV
Today, we’re going to discuss two metrics: Customer Acquisition Cost and Customer Lifetime Value. We’ll talk about what these [...]
We Bought A Basketball Team
Yes, you read that right…we partnered with a few other San Diego businesses to bring the San Diego Sharks to [...]
TikTok Marketing Strategies
Using the following seven strategies, any company can advertise its products innovatively and creatively on TikTok. As the age [...]
How Facebook Can Make A Comeback
By the time you’re reading this, I’ll be hanging out on a beach in Punta Cana on a long overdue [...]
What Happens When The Pandemic Ends? Part 2
Hi there! Since we last connected over email, our new total is up to 694 days to flatten the curve. [...]