Times Have Changed.
Has Your PR Agency’s Strategy?
Earning meaningful press coverage is more challenging than ever. Journalists are harder to reach, newsrooms are shrinking, and outdated tactics no longer deliver results. Pay-to-play models dominate, and media databases quickly go stale as editorial teams shift constantly.
That’s why modern brands need a PR partner with real relationships and a proactive strategy. At Fidelitas, we don’t just pitch stories—we open doors. Our team builds and maintains trusted connections that get your message heard and your brand featured where it matters.
Modern challenges require modern PR. We’re built for both.
Our Clients Have Been Featured In:

WHY CHOOSE FIDELITAS OVER OTHER PR AGENCIES
It Starts With A True Partnership.
At Fidelitas, we treat every relationship as a strategic partnership. Whether you come to us for public relations, marketing, or digital strategy, you can expect full transparency, mutual trust, and open communication from the start.
Our PR team works closely with you to align on goals, craft messaging that resonates, and secure the right media opportunities to elevate your brand. We do more than pitch stories—we build relationships that drive meaningful coverage and real business outcomes.
This collaborative approach leads to what matters most: measurable results, long-term growth, and a team that takes pride in building brands worth talking about.
Securing earned media coverage that actually impacts your bottom line on your own is difficult. That is where Fidelitas delivers as your PR strategic partner. You do not need an agency that waits for direction. You need one that brings leadership, clarity, and results.
We work hand in hand with your team to develop and execute a public relations strategy that aligns with your business goals. From positioning to outreach, we focus on earning coverage that matters—because meaningful media wins start with a clear, strategic plan.

“Fidelitas has been an incredible partner for Big League Impact. Their team shares our strategic vision and has been a huge help with our PR and digital marketing needs.
I’d recommend them to anyone looking for marketing and PR help.”
Adam Wainwright
Big League Impact Founder and St. Louis Cardinals Pitcher
Here’s how we’re different from other
PR Agencies:
- Integrated Approach to Earned Media with SEO and Paid Ads Teams
- Data-Driven Coverage Priorities
- A Superior Understanding of the WIIFM (What’s In It For Me?) Factor
- ROI-Driven Reporting Around Metrics That Matter
Defining The Services
Public Relations Strategic Planning
Our clients expect and receive PR experts who provide world-class strategic improvement of your brand and accumulated communications. Whether it be national media coverage of a story or a local newsletter highlighting a customer experience, together Fidelitas and our client determine the best results-oriented options for the brand.
Influencer Marketing
Typically, people think of influencer marketing as a type of social media marketing that provides product mentions or endorsements from the influencers. At Fidelitas, we go a step further. In addition to the normal social media influencer strategies, we provide influencer marketing from industry experts who may use social media for communication, but also have other avenues to provide their endorsements. Depending upon the specialty products or services of our clients, we strategize to find the varying influencers who will shine the best light on your brand.
Media Relations
Using Fidelitas’ experts and highly rated technology, our PR staff searches for the best, targeted media (digital articles, radio, television, podcasts, and other forms of journalism) to report our client’s objectives, accomplishments, management announcements, and specific news of value that media will want to share with their audience. Fidelitas is different because we have special relationships with media across many business sectors. This has invaluable benefits for our clients.
Crisis & Reputation Management
Threats come with the territory for brands, especially the more you grow. To protect perceptions of your brand, employee morale and investor confidence, Fidelitas works with you to prioritize risks, recognize the severity level of the crisis, and manage it well to recover your reputation and bottom line. We support you through the compliance and litigation process, preparedness and predictions, digital privacy, and if necessary, restructuring and transformation of the reputation.
Media Training
Let’s face it. Most people are nervous when it comes to speaking with the media, whether by phone, on-camera, or handling a casual podcast. With Fidelitas media training, have confidence that you will elevate your performance and that your company/brand messaging will exceed your audience’s expectations. We provide in-person and virtual training, depending on your needs.
Speaker’s Training & Engagement
Fidelitas will prepare you for your next keynote speaking event and strategize how to elevate your brand from that engagement. We can also find the best conferences and events for your executives which will bring short and long-term benefits to the brand. Much like Media Training, we can provide you the tools necessary to accomplish the goals you want to achieve. This is where a strong partnership with the expertise Fidelitas provides will make all the difference for you and your brand needs.
Event Management
When an in-person or virtual gathering of media makes sense for your company, Fidelitas knows how to ensure the media sees the value of attending, and that it is an effective tool to move your brand forward. Whether it’s for a product announcement, or simply getting your message to the public, our agency has provided clients with exceptional events with bottom line results.

The PR Strategy We Use for Clients? We Use It for Ourselves Too.
Our CEO, Tyler Sickmeyer, has been featured in top media outlets using the same proven strategy we implement for clients.
KUSI News — Markets Insider — Yahoo! Finance — CO — Retail Today — Mashable — Thrive Global — Entrepreneur — SDMetro — Startup San Diego — VCOM Group — Emarsys
Public Relations FAQ’s
What is PR?
PR is the acronym for Public Relations which is defined as the strategic communication from an organization to the public to maintain or improve the brand of the organization for the mutual benefit of all parties.
Can a PR agency grow my audience?
Fidelitas certainly grows our clients’ audience when the planned strategy is to take your audience or customer base to the next level. There are several ways to accomplish the goal, which is why we work in partnership to choose the best individualized applications for each of our clients.
How does public relations help my business?
At Fidelitas, our public relations strategy team uses every tool available to elevate your brand’s image and mission while improving or maintaining your company’s reputation. We utilize our established relationships with media members and influencers to elevate the priorities of your brand bringing exposure, credibility, and furthering brand loyalty.
What is the best PR strategy?
Which strategy is best for your company and brand depends entirely on what your needs are. Is there a reputation issue to resolve first? Do you need increased customers? Perhaps you are looking for articles in top publications? These and other questions are part of our onboarding process to determine the priorities and strategies to support those needs of our client and then….we get to work!
What is the difference between PR and Ads?
PUBLIC RELATIONS
Earned through media relationships
Builds brand trust
Media offers third-party validation
Media controls final version
Earned not paid
Example: “This information is important”
ADS
Paid
Builds exposure
Audience is skeptical
Complete creative control
More expensive
Example: “buy this product”