In Episode 115 of the Lion’s Share Marketing Podcast, Tyler and Jon discuss the unexpected resurgence of Sirius XM. Stay tuned to hear Tyler talk shop with Rand Fishkin, the CEO and founder of SparkToro, which streamlines user insights for marketers. Rand and Tyler discuss the dangers of Google’s new FLoC program, which addresses privacy problems but has little consumer benefit. The two consider the importance of Rand’s article that discusses the implications of Google searches that end with Google-authored results rather than independently created sites. Rand worries that this trend will lead to diminished content creation even though Google is making the user experience more efficient.

Tyler and Rand ultimately examine the importance of underrated marketing channels like podcasts and the power of influencer marketing. Rand’s key takeaway is to identify what media your competitors aren’t using, and then buy low, and sell high.

Join Tyler, Jon, and Rand for a perceptive glimpse into the world of marketing privacy, Google’s continued domination, and the future of untapped marketing channels.