In this episode of the Lion’s Share Marketing Podcast, Tyler brings on Eric Marvin, director of marketing at Crimson Trace. Crimson Trace, a leader in the shooting sports industry, is unable to use Google AdWords and Facebook Ads, so Eric [...]
In this episode, Jenn Herman, one of the top 10 social media bloggers in the world, shares her insight about her brand journey and experience with social media marketing. Although Jenn is an expert across multiple social media platforms, Tyler [...]
Kate Paine, VP of Marketing at NEMO Equipment, joins the podcast to discuss the outdoor equipment brand’s rebranding process, from creating a strong team to implementation of brand strategies. Tyler and she talk about the importance of knowing your brand [...]
In this episode, Tyler invites Ivonne Kisner, Head of Digital Marketing of Avocados from Mexico, to share her insight into the creation of her engaging and award-winning ad campaigns. Ivonne dives into how AI has impacted the ad industry and [...]
Justin Hipps, Vice President of Email, Programmatic, and Digital Strategy at HealthLink Dimensions joins the podcast to talk about his best practices for programmatic advertising. Aside from starting every morning with a steaming cup of coffee, Justin argues good data [...]
Tyler and Andy dissect the marketing strategy behind Nike’s new Colin Kapernick campaign before introducing Chad Lakin, VP of Shootsta North America, to the conversation. Chad shares his insights about the changing model of video content creation, stressing the impact [...]
Tyler invites Phil Leahy, founder and CEO of the online retailer conference Retail Global, to talk about how marketers can stay ahead of the rapidly changing e-commerce environment. Phil discusses his beginnings as a seller on Ebay, and how his [...]
Patrick Lencioni, New York Times Best Selling Author and President of the Table Group, joins us to discuss Organizational Health, leadership, and the importance of communication within marketing teams. Patrick shares his own experiences building personal and organizational brands, as [...]
In this episode, Alex Furmansky, Founder and CEO of custom-toy company Budsies, shares how he created an “in-store” experience online to build and maintain customer relations in the rapidly- expanding online retailer landscape. Alex talks about how he uses social [...]
In Episode 35, Rand Fishkin, Founder and former CEO of Moz, Founder of SparkToro and author of the book Lost and Founder, talks about SEO and his new startup. He shares his experiences as a digital marketer and his start [...]
