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So far Fidelitas has created 217 blog entries.

A Behind-The-Scenes Look at the Marketing Strategy Powering the Alaska Airlines-Virgin Merger with Jeff Etherington | LSMP Episode 34

Tyler invites Jeff Etherinton, Director of Sales and Marketing for Alaska Airlines, to discuss the different marketing techniques they’ve used to create the largest airline headquartered on the west coast. Jeff begins by describing how the acquisition of Virgin America [...]

By |2024-10-17T16:35:47-07:00June 22nd, 2018|Categories: Podcast|Comments Off on A Behind-The-Scenes Look at the Marketing Strategy Powering the Alaska Airlines-Virgin Merger with Jeff Etherington | LSMP Episode 34

Adobe Acquires Magento with Kalen Jordan | LSMP Episode 33

In this special edition of the Lion’s Share Podcast, Kalen Jordan, the Founder of Commerce Hero and host of the Mage Talk Podcast, talks about all things E-Commerce and the recent news of the acquisition of Magento by Adobe. Tyler [...]

By |2024-10-17T16:36:22-07:00May 31st, 2018|Categories: Podcast|Comments Off on Adobe Acquires Magento with Kalen Jordan | LSMP Episode 33

Fidelitas Development Giving Away Trip for 2 to San Diego

Merchants to Receive On-Site Email, SEO, PPC, Social Media, and eCommerce Website AuditsJune 5th, 2018: Fidelitas Development, a full-service marketing and communications agency, is offering complimentary digital marketing audits to merchants at IRCE, along with a chance to win a [...]

By |2024-10-10T18:54:04-07:00May 29th, 2018|Categories: Press Release|Comments Off on Fidelitas Development Giving Away Trip for 2 to San Diego

Getting the Most Out of Your Advertising Agency with Karl Sakas | LSMP Episode 32

In this episode, Karl Sakas, President of Sakas and Company, shares his experiences with the challenges and benefits of marketing agencies and client relationships. He discusses the types of questions Marketing Leaders should be asking, the importance of maintaining an [...]

By |2021-09-10T11:02:33-07:00May 24th, 2018|Categories: Podcast|Comments Off on Getting the Most Out of Your Advertising Agency with Karl Sakas | LSMP Episode 32

Oren Klaff Teaches Us How to Pitch Anything | LSMP Episode 31

Tyler invites Oren Klaff, Managing Director of Intersection Capital and Author of Pitch Anything, to discuss tips and tricks to crafting a successful Sales Pitch. Oren describes his experiences dealing with tough selling situations and what led him to develop [...]

By |2024-10-17T16:36:59-07:00May 14th, 2018|Categories: Podcast|Comments Off on Oren Klaff Teaches Us How to Pitch Anything | LSMP Episode 31

Growing Your Email List with Sam Parr | LSMP Episode 30

Sam Parr, Founder and CEO of media company The Hustle, shares his experience of building his brand from scratch to appeal to a specific audience. Sam discusses how he’s grown The Hustle’s email list to more that 1,000,000 based on [...]

By |2024-10-17T16:37:41-07:00April 23rd, 2018|Categories: Podcast|Comments Off on Growing Your Email List with Sam Parr | LSMP Episode 30

A Beginner’s Guide to Blockchain: What does it mean for marketing leaders?

Blockchain is a lot like Bitcoin: Most people pretend that they know what it is without really understanding it. You may have a general idea but not truly grasp its purpose or usefulness. With the blockchain buzzword infiltrating marketing conversations [...]

By |2024-10-17T16:38:26-07:00March 9th, 2018|Categories: Marketing|Comments Off on A Beginner’s Guide to Blockchain: What does it mean for marketing leaders?

ECommerce Marketing: 10 Tips, Some Tricks, and What to Expect Next

The study and practice of ecommerce is growing at an exceedingly rapid speed where there seems to be more advice given and less action taken in a way that really makes sense to many of us. If you’re feeling [...]

By |2023-05-11T14:38:35-07:00October 17th, 2017|Categories: ecommerce|Comments Off on ECommerce Marketing: 10 Tips, Some Tricks, and What to Expect Next

First-Touch vs Last-Click vs Multi-Touch Attribution

Marketing leaders, their teams, and the sales team they support are often torn between first touch, last-click, and multi-touch attribution. First touch is considered by most to be the easiest for marketing teams to implement, last-click is the most direct [...]

By |2022-12-05T11:42:37-08:00August 30th, 2017|Categories: Marketing|Comments Off on First-Touch vs Last-Click vs Multi-Touch Attribution