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Starting A Candy Company From Scratch | LSMP Episode 127

In episode 127, Tyler and Erica talk about starting Yumy Candy from scratch, quantifying demand for an innovative product, and breaking into the US market after growing the company in Canada. Listen To Episode 127 Starting A Candy [...]

By |2022-11-18T13:00:58-08:00November 18th, 2022|Categories: Branding, Marketing, Podcast|Tags: , , |Comments Off on Starting A Candy Company From Scratch | LSMP Episode 127

Connected TV (CTV) Advertising Is On The Rise

WITH SKYROCKETING CPMS ON FACEBOOK & INSTAGRAM, MORE BRANDS ARE TURNING TO CTV This week we’re wrapping up our three-part series on alternatives to Facebook and Google for Q4. Connected TV (CTV) advertising is becoming increasingly popular with brands [...]

By |2022-10-24T11:48:28-07:00October 24th, 2022|Categories: Leadership, Marketing|Tags: |Comments Off on Connected TV (CTV) Advertising Is On The Rise

Retail Media Networks: An Advertising Alternative

You’re No Longer Your Store’s Primary Customer... The Brands You Buy Are. As we continue looking at non-Facebook/Google advertising alternatives, an interesting trend has developed as retailers large and small have followed Amazon’s lead and launched their own Retail Media [...]

By |2022-10-24T09:42:35-07:00October 14th, 2022|Categories: Leadership, Marketing|Tags: |Comments Off on Retail Media Networks: An Advertising Alternative

Get Started On Your Holiday Campaign Now

What is a Holiday E-commerce Campaign? When the winter holidays roll around, you see holiday ads everywhere and all over the internet. Holiday e-commerce campaigns help businesses thrive during the busiest and most combative shopping season. The winter holiday [...]

By |2022-10-10T21:02:43-07:00October 10th, 2022|Categories: ecommerce, Marketing|Tags: |Comments Off on Get Started On Your Holiday Campaign Now

3 Tips For Optimizing Your Keyword List For SEO

Keywords are a cornerstone of your organic and paid SEO efforts, and curating an effective list can be a complicated task. In this blog, we’ll dive into 3 different ways you can create an optimized keyword list that drives [...]

By |2022-10-06T17:08:52-07:00September 28th, 2022|Categories: Leadership, Marketing|Tags: |Comments Off on 3 Tips For Optimizing Your Keyword List For SEO

Planning Your (Holiday) Email Marketing Campaign

As summer winds down to an end and temperatures drop as Fall rolls in, you can expect the holiday crunch to begin heating up. The busiest shopping season of the year starts in just a few short weeks, and [...]

By |2022-09-30T13:41:22-07:00September 26th, 2022|Categories: Email Marketing, Marketing|Tags: |Comments Off on Planning Your (Holiday) Email Marketing Campaign