How Retailers Can Leverage Social Media to Survive the Retail Apocalypse

The retail industry took a huge hit last year. Retail giants - including Sports Authority, Aeropostale, and PacSun - filed for Chapter 11 bankruptcy, while the retail behemoth, Wal-Mart, announced its own plans to close 269 stores. So far, 2017 [...]

By |2021-09-09T21:12:25-07:00March 31st, 2017|Categories: Social Media|Tags: , , |Comments Off on How Retailers Can Leverage Social Media to Survive the Retail Apocalypse

10 Ways to Get the Most Out of Your Marketing Conference Trip

Congratulations, you did it! You convinced your boss and spouse (In my case, the same person) to send you to that marketing conference in San Diego, Las Vegas, New York, or some other pleasant place to visit. Now that you’ve [...]

By |2021-09-12T12:09:06-07:00March 8th, 2017|Categories: Marketing|Tags: , , , |Comments Off on 10 Ways to Get the Most Out of Your Marketing Conference Trip

Mobile Ecommerce Optimization: Shape Up for Success in 2017

Any marketing leader paying attention to their analytics knows by now that a large chunk, if not most, of their ecommerce site traffic is coming from users on mobile devices. The problem is that when it comes to site development, [...]

By |2017-05-18T13:37:38-07:00December 13th, 2016|Categories: ecommerce, Uncategorized|Tags: , |Comments Off on Mobile Ecommerce Optimization: Shape Up for Success in 2017