Harnessing the Power of TikTok Influencer Marketing

Understanding the TikTok Phenomenon TikTok has taken the world by storm, revolutionizing the way we consume and create content. With its short video format and user-friendly editing tools, it has captivated millions of users, making it one of the [...]

By |2024-02-28T14:49:50-08:00February 15th, 2024|Categories: Marketing, Social Media|Tags: , |Comments Off on Harnessing the Power of TikTok Influencer Marketing

The Ultimate TikTok Advertising Guide

The Ultimate TikTok Advertising Guide TikTok has quickly become one of the most popular social media platforms, with millions of users worldwide. As a business owner or marketer, it's essential to understand the potential of TikTok advertising and how [...]

By |2023-11-30T16:04:35-08:00November 1st, 2023|Categories: Marketing, Social Media|Tags: , |Comments Off on The Ultimate TikTok Advertising Guide

Is This The End Of Facebook? What Marketers Should Know

This week Facebook suffered its longest outage since Tom from MySpace hung up his white t-shirt and ceded the social media throne to Mark Zuckerberg. In what I’m sure was coincidental timing, Facebook, Instagram, and WhatsApp simultaneously went offline the day after [...]

By |2021-10-07T15:31:14-07:00October 7th, 2021|Categories: Leadership, Social Media|Tags: , , |Comments Off on Is This The End Of Facebook? What Marketers Should Know

Facebook Ad Tips For High Budgets

Social media ads of all kinds are undeniably one of the most potent ways to reach your desired audience. With social algorithms’ constantly improving abilities to identify target audiences and serve ads to niche interests, it is an effective [...]

By |2023-05-11T14:29:06-07:00June 18th, 2021|Categories: Marketing, PPC, Social Media|Tags: , , |Comments Off on Facebook Ad Tips For High Budgets

Snapchat vs. Instagram Stories: Which Platform Is Better For Your Business

When it comes to social image sharing in 2017, there are only two leaders in the clubhouse: Snapchat and Instagram. Both have been heralded by digital marketing circles as the answer to the anti-Facebook movement amongst Generation Z. The more [...]

By |2022-10-05T11:39:49-07:00May 24th, 2017|Categories: Advertising, Branding, Social Media|Comments Off on Snapchat vs. Instagram Stories: Which Platform Is Better For Your Business

5 Ways Firearm Brands Can Advertise Online WITHOUT Google Ads and Facebook Ads

Every marketing leader knows that Facebook, Instagram, and Google rule when it comes to digital customer acquisition and engagement. Except, there’s a problem every shooting sports brand faces. Facebook’s (and as an extension, Instagram’s) advertising policy specifically prohibits the [...]

By |2024-02-28T14:29:34-08:00May 5th, 2017|Categories: Advertising, ecommerce, Email Marketing, Marketing, PPC, Search Engine Optimization, Shot, Social Media|Tags: |Comments Off on 5 Ways Firearm Brands Can Advertise Online WITHOUT Google Ads and Facebook Ads

How Retailers Can Leverage Social Media to Survive the Retail Apocalypse

The retail industry took a huge hit last year. Retail giants - including Sports Authority, Aeropostale, and PacSun - filed for Chapter 11 bankruptcy, while the retail behemoth, Wal-Mart, announced its own plans to close 269 stores. So far, 2017 [...]

By |2021-09-09T21:12:25-07:00March 31st, 2017|Categories: Social Media|Tags: , , |Comments Off on How Retailers Can Leverage Social Media to Survive the Retail Apocalypse

Facebook Messenger Ads – Gimmick or Game Changer?

Marketing leaders recently gained a new weapon in their Facebook Marketing war chests: the ability to serve their ads via Facebook’s Messenger platform. But is Facebook’s latest tool for advertisers a game changer in terms of social ad personalization, or [...]

By |2017-05-18T13:37:47-07:00November 29th, 2016|Categories: Advertising, Social Media, Uncategorized|Tags: , , |Comments Off on Facebook Messenger Ads – Gimmick or Game Changer?

7 Quick Tips to Improve Your Facebook Ads

Seven Quick Tips to Improve Your Facebook Ads Facebook ads are a staple for Fidelitas Development clients, much like search ads are. The reason? They work! Facebook, admittedly to the point of being creepy, has enough data on its audience [...]

By |2017-05-18T13:41:00-07:00April 1st, 2016|Categories: Advertising, Marketing Help, PPC, Social Media, Uncategorized|Comments Off on 7 Quick Tips to Improve Your Facebook Ads