Understanding the TikTok Phenomenon TikTok has taken the world by storm, revolutionizing the way we consume and create content. With its short video format and user-friendly editing tools, it has captivated millions of users, making it one of the [...]
The Ultimate TikTok Advertising Guide TikTok has quickly become one of the most popular social media platforms, with millions of users worldwide. As a business owner or marketer, it's essential to understand the potential of TikTok advertising and how [...]
This week Facebook suffered its longest outage since Tom from MySpace hung up his white t-shirt and ceded the social media throne to Mark Zuckerberg. In what I’m sure was coincidental timing, Facebook, Instagram, and WhatsApp simultaneously went offline the day after [...]
Social media ads of all kinds are undeniably one of the most potent ways to reach your desired audience. With social algorithms’ constantly improving abilities to identify target audiences and serve ads to niche interests, it is an effective [...]
When it comes to social image sharing in 2017, there are only two leaders in the clubhouse: Snapchat and Instagram. Both have been heralded by digital marketing circles as the answer to the anti-Facebook movement amongst Generation Z. The more [...]
Every marketing leader knows that Facebook, Instagram, and Google rule when it comes to digital customer acquisition and engagement. Except, there’s a problem every shooting sports brand faces. Facebook’s (and as an extension, Instagram’s) advertising policy specifically prohibits the [...]
The retail industry took a huge hit last year. Retail giants - including Sports Authority, Aeropostale, and PacSun - filed for Chapter 11 bankruptcy, while the retail behemoth, Walmart, announced its own plans to close 269 stores.So far, 2017 looks [...]
Marketing leaders recently gained a new weapon in their Facebook Marketing war chests: the ability to serve their ads via Facebook’s Messenger platform. But is Facebook’s latest tool for advertisers a game changer in terms of social ad personalization, or [...]
Seven Quick Tips to Improve Your Facebook Ads Facebook ads are a staple for Fidelitas Development clients, much like search ads are. The reason? They work! Facebook, admittedly to the point of being creepy, has enough data on its audience [...]
