Marketing trends can be fickle, and keeping up with the latest changes can have your head spinning. One second a new technology or method can skyrocket to prominence, and the next second it comes hurdling back toward earth. Normally, [...]
While eCommerce businesses don’t have many of the restrictive overhead costs associated with brick-and-mortar stores, keeping costs low is still necessary for the company to facilitate growth. And one of the most effective ways that eCommerce companies can reduce [...]
Email marketing is one of the most valuable marketing channels an eCommerce brand can leverage. It’s your direct line of communication with customers. And since customer acquisition cost is getting progressively more expensive, maximizing the value of existing customers [...]
In episode 126, Tyler and Nate have a Quarter 4 Marketing deep dive. They talk about marketing strategies for the holiday shopping season. Listen To Episode 126 Q4 Marketing Deep Dive In Episode 126 of the Lion’s Share [...]
In episode 125, Tyler is joined by Curt Staubach who speaks on retention marketing strategies used at True Shot Gun Club and how they built an email list with more than 10 million subscribers. https://www.youtube.com/watch?v=nvEe9gPS3Cc Listen To Episode [...]
In episode 124, Tyler is joined by Doug Allan who talks about the challenges of starting a beverage brand during a recession. https://www.youtube.com/watch?v=-ysp70HvBNw Listen To Episode 124 In Episode 124 of the Lion’s Share Marketing Podcast, Tyler [...]
In episode 112, Tyler is joined by Ben Knegendorf, host of the BK Show and serial eCommerce expert. Ben highlights that SEO is nowhere near dead and needs to be valued more in the eCommerce community. Listen to the Episode! [...]
In episode 107, Tyler is joined by Calvin Quallis, Founder and CEO of Scotch Porter. Calvin speaks on how to develop ecommerce success, balancing risk with self-forgiveness, and building emotional relationships with consumers. Listen to the Episode! Grooming Your Brand for [...]
In Episode 54 of Lion's Share Marketing Podcast, Tyler is joined by WD-40's Garry Ridge, the pair of CEOs geek out on all things branding, marketing, and leadership. Listen to the Episode!
In Episode 53 of Lion's Share Marketing Podcast, another popular guest returns! Charlie Cole, Global Chief eCommerce Officer of Samsonite and Chief Digital Officer at Tumi, returns to talk with Tyler about eCommerce, Amazon, and the challenges of eCommerce. Listen [...]
