This week, Facebook/MetaZuck broke DTC Twitter and sent media buyers scrambling everywhere when it randomly shut off top-performing ad campaigns at 7:30pm Pacific. At least they waited until many media buyers were on their way back from their lunch breaks. [...]
Hi there, and Happy April Fool’s Day. In case you’re just looking for April Fools inspiration today, here’s a rundown of today’s April Fools jokes from brands. As the advertising landscape continues to shift, a handful of folks have started playing [...]
A lot has happened since the last newsletter. The Sharks season is underway (we sold out our first home game!), we hired a new Digital Marketing Manager at Fidelitas (welcome to the family, Austin!), but most importantly, war broke out [...]
Yes, you read that right…we partnered with a few other San Diego businesses to bring the San Diego Sharks to life as a TBL expansion team. I’m personally familiar with the TBL, which is essentially one level below the NBA’s [...]
Using the following seven strategies, any company can advertise its products innovatively and creatively on TikTok. As the age of social media continues to advance, a plethora of media platforms are emerging. Providing new and exciting features previously unavailable, [...]
By the time you’re reading this, I’ll be hanging out on a beach in Punta Cana on a long overdue vacation. I’ll probably have a drink or three while I’m there- hopefully the resort has our friends and client Regatta Craft [...]
Hi there! Since we last connected over email, our new total is up to 694 days to flatten the curve. In case you missed the first part of our conversation around the end of the pandemic and what it means [...]
As we enter day 681 of our fifteen days to flatten the curve, more and more of the general public is realizing that, at some point, the pandemic has to end. History says it must, even if it doesn’t [...]
Understanding the ins and outs of a social media platform is essential for choosing the right place to spend your advertising budget. Not all platforms are created equally, and each has its own set of benefits and drawbacks that [...]
I’d say Happy New Year, but many of you in marketing may not be so happy at the moment. In this post, we dive into what you need to know about freelancers vs agencies. As the great resignation continues, the [...]
