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Connected TV (CTV) Advertising Is On The Rise

WITH SKYROCKETING CPMS ON FACEBOOK & INSTAGRAM, MORE BRANDS ARE TURNING TO CTV This week we’re wrapping up our three-part series on alternatives to Facebook and Google for Q4. Connected TV (CTV) advertising is becoming increasingly popular with brands [...]

By |2022-10-24T11:48:28-07:00October 24th, 2022|Categories: Leadership, Marketing|Tags: |Comments Off on Connected TV (CTV) Advertising Is On The Rise

Retail Media Networks: An Advertising Alternative

You’re No Longer Your Store’s Primary Customer... The Brands You Buy Are. As we continue looking at non-Facebook/Google advertising alternatives, an interesting trend has developed as retailers large and small have followed Amazon’s lead and launched their own Retail Media [...]

By |2022-10-24T09:42:35-07:00October 14th, 2022|Categories: Leadership, Marketing|Tags: |Comments Off on Retail Media Networks: An Advertising Alternative

3 Tips For Optimizing Your Keyword List For SEO

Keywords are a cornerstone of your organic and paid SEO efforts, and curating an effective list can be a complicated task. In this blog, we’ll dive into 3 different ways you can create an optimized keyword list that drives [...]

By |2022-10-06T17:08:52-07:00September 28th, 2022|Categories: Leadership, Marketing|Tags: |Comments Off on 3 Tips For Optimizing Your Keyword List For SEO

Vision Alignment: How To Maintain Your Vision With Your Team

It’s easy to get bogged down in the day to day. Anywhere from 17 to 77 emails fill your inbox. The urgent usurps the important. The heightened struggle for work-life balance, an always-on mentality that penetrates the fifteen feet [...]

By |2022-09-16T09:04:44-07:00August 26th, 2022|Categories: Leadership, Marketing|Tags: |Comments Off on Vision Alignment: How To Maintain Your Vision With Your Team

Fidelitas Brand Refresh: What Got Us Here Won’t Get Us There

There’s no denying that we’re in a recession. Customers are spending 50% more on basic staples like food and gas, and that means most customers have less discretionary spending power than at any other time in recent history. And with [...]

By |2022-08-26T15:39:59-07:00August 15th, 2022|Categories: Leadership, Marketing|Tags: |Comments Off on Fidelitas Brand Refresh: What Got Us Here Won’t Get Us There

Thinking of Changing SaaS Platforms? Think Again

As the recession rolls on, some SaaS platforms (cough, Klaviyo, cough) are raising their prices at seemingly the worst possible time for many of their customers. As SaaS platforms prepare to increase valuations ahead of going public or raising another [...]

By |2022-08-05T10:54:24-07:00August 4th, 2022|Categories: Leadership, Marketing|Tags: |Comments Off on Thinking of Changing SaaS Platforms? Think Again

Four Ways Your SEO Team is Sucking the Life out of Your Marketing Budget

In case you missed the breaking news a few blogs back, we’re in a recession. That means that, even if you’re heeding our advice and maintaining your marketing budget, you need those dollars to count more than ever. Investing in [...]

By |2022-07-26T11:26:06-07:00July 22nd, 2022|Categories: Leadership, Marketing|Tags: |Comments Off on Four Ways Your SEO Team is Sucking the Life out of Your Marketing Budget