WITH SKYROCKETING CPMS ON FACEBOOK & INSTAGRAM, MORE BRANDS ARE TURNING TO CTV This week we’re wrapping up our three-part series on alternatives to Facebook and Google for Q4. Connected TV (CTV) advertising is becoming increasingly popular with brands [...]
You’re No Longer Your Store’s Primary Customer... The Brands You Buy Are. As we continue looking at non-Facebook/Google advertising alternatives, an interesting trend has developed as retailers large and small have followed Amazon’s lead and launched their own Retail Media [...]
Growing up, I loved to whoop my family in Monopoly. I beat my in-laws so badly that we haven’t played since. My Grandma, God rest her soul, had to let her young grandson win or else suffer the consequences [...]
Keywords are a cornerstone of your organic and paid SEO efforts, and curating an effective list can be a complicated task. In this blog, we’ll dive into 3 different ways you can create an optimized keyword list that drives [...]
Like it or not, September is quickly fading away- as is your brand’s chances of a fruitful Q4, if you haven’t started planning already. That said, the savviest marketing leaders are jotting down their marketing plans in pencil, not [...]
It’s easy to get bogged down in the day to day. Anywhere from 17 to 77 emails fill your inbox. The urgent usurps the important. The heightened struggle for work-life balance, an always-on mentality that penetrates the fifteen feet [...]
One of the best entrepreneurs and creators of all time, Walt Disney, is best known for his creation of iconic cartoon characters. But that’s just the tip of the iceberg of the empire he built. In 1957 with some [...]
There’s no denying that we’re in a recession. Customers are spending 50% more on basic staples like food and gas, and that means most customers have less discretionary spending power than at any other time in recent history. And [...]
As the recession rolls on, some SaaS platforms (cough, Klaviyo, cough) are raising their prices at seemingly the worst possible time for many of their customers. As SaaS platforms prepare to increase valuations ahead of going public or raising [...]
In case you missed the breaking news a few blogs back, we’re in a recession. That means that, even if you’re heeding our advice and maintaining your marketing budget, you need those dollars to count more than ever. Investing in [...]
