No matter how great a brand’s customer database is, it dies the moment it stops growing. As consumers become more conscious of their online privacy, building a strong and accurate database is getting more difficult by the day. Afterall, how [...]
There are few honors greater than the call to lead others. I’ve had the privilege of leading a team of marketing professionals for twelve years now, the last eight of which have come at the helm of Fidelitas Development. Often [...]
By now everyone knows that email marketing isn’t dead- far from it. As we find ourselves in the middle of the fourth quarter, many marketing teams are under pressure to plan campaigns, offers, and budgets for the coming year. If [...]
