Public relations (PR) is undergoing a significant transformation. Gone are the days when press releases were the primary tool for PR professionals. Instead, innovative tactics have emerged to adapt to the changing needs of modern PR. In this article, we [...]
As we enter 2023, brands and agencies alike will be taking a look at all the various aspects of their marketing efforts throughout 2022. Once you’ve taken stock of all the wins and losses, you might notice that one [...]
One of the first questions we ask new PR clients (and all clients for that matter) is what winning looks like for them. Everyone has different goals when they engage an agency like Fidelitas. When it comes to PR, some are [...]
We all know that good press is oftentimes a key to success, and this article is going to be a guide to the true inside tips for professionals to maximize their PR efforts. 1. Know Your Audiences Sparktoro [...]
