Marketing Trends That Might not Survive in 2023

Marketing trends can be fickle, and keeping up with the latest changes can have your head spinning. One second a new technology or method can skyrocket to prominence, and the next second it comes hurdling back toward earth. Normally, [...]

By |2023-03-06T15:52:35-08:00March 3rd, 2023|Categories: Email Marketing, Marketing|Tags: , , , |Comments Off on Marketing Trends That Might not Survive in 2023

eCommerce Customer Retention: 7 Strategies That Don’t Take a Lifetime

While eCommerce businesses don’t have many of the restrictive overhead costs associated with brick-and-mortar stores, keeping costs low is still necessary for the company to facilitate growth. And one of the most effective ways that eCommerce companies can reduce [...]

By |2023-02-16T14:14:42-08:00February 15th, 2023|Categories: Email Marketing, Marketing|Tags: , , , |Comments Off on eCommerce Customer Retention: 7 Strategies That Don’t Take a Lifetime

20 eCommerce Email Marketing Ideas to Boost Your Sales

Email marketing is one of the most valuable marketing channels an eCommerce brand can leverage. It’s your direct line of communication with customers. And since customer acquisition cost is getting progressively more expensive, maximizing the value of existing customers [...]

By |2023-01-31T18:29:14-08:00January 27th, 2023|Categories: Marketing|Tags: , , , |Comments Off on 20 eCommerce Email Marketing Ideas to Boost Your Sales

Facebook Ads, iOS 14 Changes: How Apple’s ATT & IDFA Update Affects Advertising

When Apple announced its iOS 14 changes back in April of 2021, America’s top cell phone brand was sending a message. Apple put MarTech, brands, and marketing agencies on notice that it was doubling down on user privacy and [...]

By |2023-01-18T13:35:18-08:00January 13th, 2023|Categories: Marketing|Tags: , , , , |Comments Off on Facebook Ads, iOS 14 Changes: How Apple’s ATT & IDFA Update Affects Advertising

The Top 15 Digital Marketing Trends to Watch in 2023

The new year is upon us, and with it, a host of changes to the digital marketing landscape. Knowing what to expect in the new year will help you beat out the competition. So we’ve compiled a list of [...]

By |2022-12-21T14:01:01-08:00December 21st, 2022|Categories: Marketing|Tags: , , |Comments Off on The Top 15 Digital Marketing Trends to Watch in 2023

Starting A Candy Company From Scratch | LSMP Episode 127

In episode 127, Tyler and Erica talk about starting Yumy Candy from scratch, quantifying demand for an innovative product, and breaking into the US market after growing the company in Canada. Listen To Episode 127 Starting A Candy [...]

By |2022-11-18T13:00:58-08:00November 18th, 2022|Categories: Branding, Marketing, Podcast|Tags: , , |Comments Off on Starting A Candy Company From Scratch | LSMP Episode 127

Maintaining Effective Operations | LSMP Episode 120

In episode 120, Tyler is joined by Joshua Johnston, Founder of 321 Pocket Ops. Listen in as they discuss how to effectively scale operations and the effects of inflation and the talent acquisition war on the PR and marketing landscape. [...]

By |2021-12-22T21:39:13-08:00December 20th, 2021|Categories: Marketing, Podcast|Tags: |Comments Off on Maintaining Effective Operations | LSMP Episode 120

The Value of A/B Testing Your Landing Pages | LSMP Episode 119

In episode 119, Tyler is joined by Zach Rego, VP of Sales & Marketing of Unstack. Listen in as they talk about the value of A/B testing landing pages. Listen to the Episode! In Episode 119 of the Lion’s Share [...]

By |2021-12-22T21:28:08-08:00December 10th, 2021|Categories: Marketing, Podcast|Tags: |Comments Off on The Value of A/B Testing Your Landing Pages | LSMP Episode 119

Tune Into Your Turbulence with Monique Maley | LSMP Episode 118

In episode 118, Tyler is joined by Monique Maley, President of Articulate Persuasion. Listen in as they talk about navigating turbulence in your communication as a marketer as well as building confidence within your team. Listen to the Episode! In [...]

By |2021-12-20T16:33:22-08:00November 29th, 2021|Categories: Marketing, Podcast|Tags: |Comments Off on Tune Into Your Turbulence with Monique Maley | LSMP Episode 118

Optimizing the Customer Experience | LSMP Episode 117

n episode 117, Tyler is joined by Michael McMillan, CEO of ProximoCX. Michael and Tyler talk about the importance of customer experience when developing marketing strategies and discuss several examples of poor and excellent CX strategies. Listen to the Episode! [...]

By |2021-09-12T13:27:31-07:00August 24th, 2021|Categories: Marketing, Podcast|Tags: |Comments Off on Optimizing the Customer Experience | LSMP Episode 117