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Starting A Candy Company From Scratch | LSMP Episode 127

In episode 127, Tyler and Erica talk about starting Yumy Candy from scratch, quantifying demand for an innovative product, and breaking into the US market after growing the company in Canada. Listen To Episode 127 Starting A Candy [...]

By |2022-11-18T13:00:58-08:00November 18th, 2022|Categories: Branding, Marketing, Podcast|Tags: , , |Comments Off on Starting A Candy Company From Scratch | LSMP Episode 127

Maintaining Effective Operations | LSMP Episode 120

In episode 120, Tyler is joined by Joshua Johnston, Founder of 321 Pocket Ops. Listen in as they discuss how to effectively scale operations and the effects of inflation and the talent acquisition war on the PR and marketing landscape. [...]

By |2021-12-22T21:39:13-08:00December 20th, 2021|Categories: Marketing, Podcast|Tags: |Comments Off on Maintaining Effective Operations | LSMP Episode 120

The Value of A/B Testing Your Landing Pages | LSMP Episode 119

In episode 119, Tyler is joined by Zach Rego, VP of Sales & Marketing of Unstack. Listen in as they talk about the value of A/B testing landing pages. Listen to the Episode! In Episode 119 of the Lion’s Share [...]

By |2021-12-22T21:28:08-08:00December 10th, 2021|Categories: Marketing, Podcast|Tags: |Comments Off on The Value of A/B Testing Your Landing Pages | LSMP Episode 119

Tune Into Your Turbulence with Monique Maley | LSMP Episode 118

In episode 118, Tyler is joined by Monique Maley, President of Articulate Persuasion. Listen in as they talk about navigating turbulence in your communication as a marketer as well as building confidence within your team. Listen to the Episode! In [...]

By |2021-12-20T16:33:22-08:00November 29th, 2021|Categories: Marketing, Podcast|Tags: |Comments Off on Tune Into Your Turbulence with Monique Maley | LSMP Episode 118

Optimizing the Customer Experience | LSMP Episode 117

n episode 117, Tyler is joined by Michael McMillan, CEO of ProximoCX. Michael and Tyler talk about the importance of customer experience when developing marketing strategies and discuss several examples of poor and excellent CX strategies. Listen to the Episode! [...]

By |2021-09-12T13:27:31-07:00August 24th, 2021|Categories: Marketing, Podcast|Tags: |Comments Off on Optimizing the Customer Experience | LSMP Episode 117

Adaptive Marketing: Tourism Post Pandemic | LSMP Episode 116

In episode 116, Tyler is joined by Brian Hilemon, Senior Director of Marketing Partnerships. Discover how SDTA have adjusted their marketing strategy of San Diego’s tourism industry during the COVID-19 pandemic, and the SDTA’s strategy as the city begins to [...]

By |2021-07-14T15:21:51-07:00June 26th, 2021|Categories: Marketing, Podcast|Tags: |Comments Off on Adaptive Marketing: Tourism Post Pandemic | LSMP Episode 116

Next Level Facebook Ad Tips For High Budget Campaigns

Social media ads of all kinds are undeniably one of the most potent ways to reach your desired audience. With social algorithms’ constantly improving abilities to identify target audiences and serve ads to niche interests, it is an effective way [...]

By |2022-08-03T14:44:42-07:00June 18th, 2021|Categories: Marketing, PPC, Social Media|Tags: , , |Comments Off on Next Level Facebook Ad Tips For High Budget Campaigns

Utilizing Underrated Marketing Channels | LSMP Episode 115

In episode 115, Tyler is joined by Rand Fishkin, CEO and founder of SparkToro. Tune in to learn about the importance of underrated marketing channels like podcasts and the power of influencer marketing. Listen to the Episode! In Episode 115 [...]

By |2021-07-14T15:15:07-07:00June 2nd, 2021|Categories: Marketing, Podcast|Tags: , |Comments Off on Utilizing Underrated Marketing Channels | LSMP Episode 115

3 Part Master Class In Content Marketing Has Arrived

With media buyers continuing to feel like they’re co-starring in the sequel to Bird Box, now seems like a good time to embark on a three-part master class in content marketing. Each of the next three weeks, we’re going to [...]

By |2021-06-07T12:16:54-07:00May 14th, 2021|Categories: Leadership, Marketing|Tags: , , , |Comments Off on 3 Part Master Class In Content Marketing Has Arrived

Consumer Marketing Tips in the Cannabis Industry | LSMP Episode 114

In episode 114, Tyler is joined by Eric Rogers, CCO and Co-Founder of Levia, a Cannabis-infused beverage. Listen in to gain top consumer marketing tips! Listen to the Episode! In Episode 114 of the Lion’s Share Marketing Podcast, Tyler and [...]

By |2021-07-14T15:16:56-07:00May 12th, 2021|Categories: Marketing, Podcast|Tags: , |Comments Off on Consumer Marketing Tips in the Cannabis Industry | LSMP Episode 114