Every marketing leader knows that Facebook, Instagram, and Google rule when it comes to digital customer acquisition and engagement. Except, there’s a problem every shooting sports brand faces. Facebook’s (and as an extension, Instagram’s) advertising policy specifically prohibits the [...]
Marketing leaders recently gained a new weapon in their Facebook Marketing war chests: the ability to serve their ads via Facebook’s Messenger platform. But is Facebook’s latest tool for advertisers a game changer in terms of social ad personalization, or [...]
Are Your Stores Ready for Black Friday and Cyber Monday? Ready or not, Black Friday and Cyber Monday will be here before we know it. Marketers across the country are weeks away from over indulging on turkey and bourbon on [...]
Seven Quick Tips to Improve Your Facebook Ads Facebook ads are a staple for Fidelitas Development clients, much like search ads are. The reason? They work! Facebook, admittedly to the point of being creepy, has enough data on its audience [...]
Four Google AdWords Mistakes You Can’t Afford to Make As we explain to our clients, PPC (pay per click) ads are a great way to supplement a brand’s SEO campaign while securing faster, albeit more expensive, results. But too many [...]
Five Media Buying Tips for 2016 Media buying continues to grow more and more complex. Forty years ago, advertisers only had to choose between print, television and radio programming. More than a decade ago, buying digital ads began to increase [...]
