10 PPC Strategies That Will Help Your Brand Thrive

Paid media opportunities are an integral part of any well-rounded marketing strategy, and pay-per-click (PPC) ads are some of the most prominent in the industry. PPC ads are available on every major platform there is, and they’re continuing to become [...]

By |2022-08-29T22:14:00-07:00July 15th, 2022|Categories: Media Buys, PPC|Tags: , , |Comments Off on 10 PPC Strategies That Will Help Your Brand Thrive

Let’s Talk Paid Media Creative

It’s a poorly kept secret that some of the top-performing brands that have mostly withstood the shifts to Facebook’s ad platform are the ones with the best products (duh), and more importantly for today’s discussion, the best creative assets. The [...]

By |2021-08-20T15:56:13-07:00July 30th, 2021|Categories: Leadership, PPC|Tags: , |Comments Off on Let’s Talk Paid Media Creative

Next Level Facebook Ad Tips For High Budget Campaigns

Social media ads of all kinds are undeniably one of the most potent ways to reach your desired audience. With social algorithms’ constantly improving abilities to identify target audiences and serve ads to niche interests, it is an effective way [...]

By |2022-08-03T14:44:42-07:00June 18th, 2021|Categories: Marketing, PPC, Social Media|Tags: , , |Comments Off on Next Level Facebook Ad Tips For High Budget Campaigns

iOS 14.5 Updates & What It Means For Your Ads

While the media made much ado about Apple’s colorful new iMacs and other product launches this week, Facebook quietly announced a series of changes that are far more meaningful for marketing leaders. Facebook sent an email to a limited number of ad [...]

By |2021-07-12T12:35:42-07:00April 23rd, 2021|Categories: Leadership, Marketing, PPC|Tags: , , , , , |Comments Off on iOS 14.5 Updates & What It Means For Your Ads

6 Facebook Audiences Your PPC Campaigns Are Missing

Have you ever seen an ad on Facebook that left you thinking, “How did they know?” Whether you’re newly engaged, love video games, or hungry for a pizza in 30 minutes or less, Facebook has a method for targeting you. [...]

By |2017-07-18T13:08:37-07:00June 8th, 2017|Categories: Advertising, PPC|Tags: , , , |Comments Off on 6 Facebook Audiences Your PPC Campaigns Are Missing

5 Ways Firearm Brands Can Advertise Online WITHOUT Google Ads and Facebook Ads

Every marketing leader knows that Facebook, Instagram, and Google rule when it comes to digital customer acquisition and engagement. Except, there’s a problem every shooting sports brand faces. Facebook’s (and as an extension, Instagram’s) advertising policy specifically prohibits the [...]

By |2023-01-25T09:47:16-08:00May 5th, 2017|Categories: Advertising, ecommerce, Email Marketing, Marketing, PPC, Search Engine Optimization, Shot, Social Media|Tags: |Comments Off on 5 Ways Firearm Brands Can Advertise Online WITHOUT Google Ads and Facebook Ads

5 Landing Page Mistakes That are Killing Your Conversion Rate

You’ve got a great headline, strong images and targeting that’s on point. When it comes to click through rates, your ads are crushing it. What could go wrong? Your conversion rate must be through the roof, right? Heck, you’re probably [...]

By |2021-09-10T20:22:36-07:00October 4th, 2016|Categories: PPC, Uncategorized|Tags: , , |Comments Off on 5 Landing Page Mistakes That are Killing Your Conversion Rate

7 Quick Tips to Improve Your Facebook Ads

Seven Quick Tips to Improve Your Facebook Ads Facebook ads are a staple for Fidelitas Development clients, much like search ads are. The reason? They work! Facebook, admittedly to the point of being creepy, has enough data on its audience [...]

By |2017-05-18T13:41:00-07:00April 1st, 2016|Categories: Advertising, Marketing Help, PPC, Social Media, Uncategorized|Comments Off on 7 Quick Tips to Improve Your Facebook Ads

4 Google AdWords Mistakes You Can’t Afford to Make

Four Google AdWords Mistakes You Can’t Afford to Make As we explain to our clients, PPC (pay per click) ads are a great way to supplement a brand’s SEO campaign while securing faster, albeit more expensive, results. But too many [...]

By |2017-05-18T13:41:17-07:00February 20th, 2016|Categories: Advertising, Marketing Help, PPC, Uncategorized|Comments Off on 4 Google AdWords Mistakes You Can’t Afford to Make