Hi there! Since we last connected over email, our new total is up to 694 days to flatten the curve. In case you missed the first part of our conversation around the end of the pandemic and what it means [...]
As we enter day 681 of our fifteen days to flatten the curve, more and more of the general public is realizing that, at some point, the pandemic has to end. History says it must, even if it doesn’t [...]
I’d say Happy New Year, but many of you in marketing may not be so happy at the moment. In this post, we dive into what you need to know about freelancers vs agencies. As the great resignation continues, the [...]
Merry Christmas! With Christmas right around the corner and the majority of the Fidelitas team taking some well-deserved time off next week, we’re going to dive in on some of the marketing trends we see on the horizon for marketing [...]
As 2021 starts to wind down, many eCommerce marketing leaders are already counting their spoils from what was likely a successful Black Friday / Cyber Monday weekend. Early reports indicated that 2021’s Black Friday numbers would break 2020’s Black Friday [...]
Once the pandemic hit, I took a much more active approach to my personal investment strategy. I love trying to identify trends and moving on them before the bulk of the market catches on, identifying wins like Peloton’s SaaS model, [...]
YOUR PRODUCTS AREN’T GOING TO GET HERE ON TIME FOR BLACK FRIDAY - NOW WHAT? This is the question many eCommerce marketing leaders are asking themselves as the supply chain issues fustercluck disaster continues. There are a few ways [...]
I hope those of you with kids enjoy trick-or-treating this weekend! For those of you without little ones in costume, I hope you're being as generous as possible to the families who may be celebrating for the first time in [...]
This week Facebook suffered its longest outage since Tom from MySpace hung up his white t-shirt and ceded the social media throne to Mark Zuckerberg. In what I’m sure was coincidental timing, Facebook, Instagram, and WhatsApp simultaneously went offline the day after [...]
Rome is burning. Or, at least for many marketers, that’s how life might feel these days. Marketing leaders relying exclusively on Facebook ads are having their wits tested at the same time that their email open rates are dropping and [...]
