Your marketing team has never been as vulnerable as they are right now. Here’s why. While most marketing leaders continue to “enjoy” continued work-from-home flexibility amidst the variant of the month, it’s easy to overlook the fact that burnout in [...]
Unless you’ve been living under a rock (on the blockchain or in real life) lately, you’re already at least somewhat aware of the NFT boom happening before our eyes. NFTs, or non-fungible tokens for those not in the know, function [...]
It’s only Tuesday when I’m writing this and Wednesday when you’re reading this, but it’s already been a big week for TikTok. One of Mark Zuckerberg’s most formidable competitors just announced its own partnership with Shopify for in-app shopping, unlocking an [...]
We’re not even to Labor Day yet, but if you’re still more focused on maximizing your return on the white fashion statements in your closet than on maximizing the return of your Black Friday / Cyber Monday campaigns, you might [...]
It’s a poorly kept secret that some of the top-performing brands that have mostly withstood the shifts to Facebook’s ad platform are the ones with the best products (duh), and more importantly for today’s discussion, the best creative assets. The [...]
Speed and Agility are valuable in far more places than athletics. Not the least of which is your business. Marketing leaders and those that they answer to, be it ownership, C-Level executives, business partners, or even significant others are often [...]
The Crossnet Influencer Pool Recently the NCAA capitulated to common sense a court order and legalized the compensation of college athletes for their name, image, and likeness. The biggest winner here, of course, is the athletes. Within hours, Fresno State’s Cavinder twins- [...]
The end of the pandemic has brought on a new set of unprecedented times (drink!). As brands return to the office, they’re likely to notice a significant difference in their officemates. A large number of marketing and communications professionals left [...]
Social media ads of all kinds are undeniably one of the most potent ways to reach your desired audience. With social algorithms’ constantly improving abilities to identify target audiences and serve ads to niche interests, it is an effective [...]
Just as marketing leaders everywhere (yours truly included) were reminding the industry why owned channels are important, Tim Apple held Apple’s World Wide Developers Conference and effectively said, “hold my beer.” Apple announced that in iOS 15 it will implement Mail Privacy [...]
