I know we’ve jokingly thrown around the phrase “unprecedented times” over the past year, even going so far as to turn it into a drinking game on the Lion’s Share Marketing Podcast, but last week’s events at the Capitol presented [...]
In episode 105, Tyler is joined by Steve Pacheco, the President and CEO of the American Advertising Federation (AAF). Pacheco explains his career path leading him to the AAF and what drove him to his start in the Ad Industry. Listen [...]
Happy New Year! Now that everyone’s recovered from the holidays (right?), 2021 is underway with hopes of prosperity and a true kick-off to the roaring 20’s. Vaccines are being distributed, more stimulus help is on the way, and many analysts [...]
In episode 104, Tyler is joined by Daniel Moznett, the Director of Marketing at Duraflame, who dive into some fire marketing strategies. Listen now! Listen to the Episode!
In episode 103, Tyler is joined by Brittain Ladd, Chief Marketing Officer & Supply Chain Manager for Pulse Integration, who goes into depth about Fulfillment strategies and how companies need to implement a new business model to align with the [...]
As 2020 mercifully comes to a close, I’ve got one more ask for you. But first, a story. 2020 was frustrating for a lot of people for a lot of reasons, but one of my most frustrating personal moments wasn’t [...]
As we head into 2021 and marketing budgets – ok, more like marketing suggestions- are beginning to take shape with a vaccine and the hope that comes with it arriving at any time. But as brand-side marketing leaders begin to [...]
In episode 102, Tyler is joined by Cole Raven, Co-founder of Podchaser, who goes into depth about the benefits of podcasts and guest appearances for PR strategies and how Podchaser is a useful site to find the best podcast for [...]
One of my more popular talks on the conference circuit (back when that was a thing) was the intersection of two marketing disciplines at seemingly polar opposite ends of the spectrum. You won’t find too many SEOs that are also [...]
In episode 101, Tyler is joined by Nate Lagos, Chief Marketing Officer at Dugout Mugs, who touches on the balance of discounting and sales and how to find the sweet spot for customer incentives and company profitability. Listen to the [...]
