TikTok is quickly becoming the world’s favorite app. Since the platform became available worldwide in 2018—after merging with Musical.ly—TikTok grew to approximately 1.5 billion active users in Q3 2022. The app is well-positioned to reach 2 billion users by [...]
Table of Contents: What is Web 3.0? What are Cryptocurrencies? What are Non-Fungible Tokens (NFTs)? What Web 3.0 Means for Marketers Enhanced User Privacy Using NFTs as a Marketing Tool A Tale of Two Internets Posturing Your Marketing for the [...]
Today, we’re going to discuss two metrics: Customer Acquisition Cost and Customer Lifetime Value. We’ll talk about what these metrics are, how you can calculate them, and why they’re worth tracking. Introduction to Customer Acquisition Cost Customer Acquisition Cost [...]
It’s only Tuesday when I’m writing this and Wednesday when you’re reading this, but it’s already been a big week for TikTok. One of Mark Zuckerberg’s most formidable competitors just announced its own partnership with Shopify for in-app shopping, unlocking an [...]
In episode 95, Tyler is joined by Amanda and Babak from InfiniteMD, they share great marketing insights and emphasize on the importance of building trust with existing and potential customers and how to achieve such trust. Listen to the Episode!
