The digital marketing landscape is shifting rapidly. Paid advertising, once a go-to strategy for reaching customers, has become increasingly expensive and restrictive. For health food brands that offer CPGs (Consumer Packaged Goods), this presents both a challenge and an opportunity. [...]
TikTok has become a cultural phenomenon, dominating the social media landscape with its short, engaging videos and algorithm-driven content. However, concerns about privacy, data security, and geopolitical implications have led to discussions about a potential ban. Such a move [...]
For B2B SaaS platforms, content marketing is not just an option—it’s a necessity. Businesses in this space face the dual challenge of offering specialized solutions while competing in crowded markets filled with similar products targeting similar audiences. Creating content that [...]
Having a strong online presence is crucial for the success of any business, especially for eCommerce stores. With countless competitors vying for the attention of online shoppers, it's essential to have a well-optimized website that can drive more traffic [...]
How Search Is Changing With AI, Don't Get Left Behind In today's digital landscape, the way we search for information has drastically evolved. Gone are the days of manually sifting through pages of search results, thanks to the advent [...]
Google is synonymous with search. It’s been that way for decades. The company is so dominant in this regard that it’s been used as a verb for nearly two decades. Whenever someone asks a question they don’t know the [...]
SEO can be a complicated beast. There are lots of factors that can lead to your website ranking very well or absolutely tanking in the SERP. Everything from on-page elements like keywords and technical details to off-page elements like [...]
When it comes to SEO, I’ve got good news and bad news. The bad news is that it’s too late for any new SEO strategies to make much of an impact in Q4 this year. The good news is [...]
SEO is a complicated beast. There are many different aspects that go into a proper SEO strategy, and business owners often overlook them. As a result, many websites lack the strategy they need to be successful. SEO is constantly changing, [...]
For those of you that don’t regularly engage in #SEOTwitter, you might have missed SparkToro Founder (and regular Lion’s Share Marketing Podcast Guest) Rand Fishkin’s report that only 35% of all Google searches result in a click of any kind. Join Michael and grab some [...]
