By now, everyone knows that Amazon is big. Big enough that there’s no ignoring the eCommerce behemoth- no matter how vehemently some marketers and retailers might wish they could. But should retailers sell on Amazon? That’s another question entirely. On [...]
Have you ever seen an ad on Facebook that left you thinking, “How did they know?” Whether you’re newly engaged, love video games, or hungry for a pizza in 30 minutes or less, Facebook has a method for targeting you. [...]
Thanks to the Internet, small businesses now have the ability to build a giant voice. But, to do so, you can’t just be good at getting found, you also need to be different. -- Let’s face it - running a [...]
Every marketing leader knows that Facebook, Instagram, and Google rule when it comes to digital customer acquisition and engagement. Except, there’s a problem every shooting sports brand faces. Facebook’s (and as an extension, Instagram’s) advertising policy specifically prohibits the [...]
The retail industry took a huge hit last year. Retail giants - including Sports Authority, Aeropostale, and PacSun - filed for Chapter 11 bankruptcy, while the retail behemoth, Walmart, announced its own plans to close 269 stores.So far, 2017 looks [...]
As , comes into focus, the firearms industry finds itself at a compelling crossroads. In light of the recent election cycle, an industry that could once sell almost anything, based on a justifiable consumer-based fear of [...]
At Fidelitas Development, we are constantly on the lookout for creative inspiration. This year, we found inspiration in the enthusiasm of our clients, a doll designed to improve the behavior of kids during the holiday season, [...]
