Many marketing leaders find themselves reassessing their team’s needs and year-to-date performance this time of year. With the calendar over halfway behind us, there’s no better time to consider whether or not you’re on pace to hit your goals [...]
It’s that time of year again. Jeff Bezos Day Amazon Prime Day(s) are back, running July 12-13 with deals on everything you didn’t know you needed until you saw it on sale for 20% off. While it remains to [...]
There’s a weapon in every marketing leader’s war chest that is often sought after but rarely discussed. We pursue it through influencer and earned media channels as well as software like Bazaarvoice and Yotpo. It’s pure gold when it happens [...]
Sometimes as marketing leaders we find ourselves getting caught up in the latest shiny object, over-priced course, or TikTok challenge and lose sight of the core marketing principles that got us to where we are today. Of those core sets [...]
It’s an indisputable fact that email reigns as the king of marketing. From facilitating brand awareness to boosting sales, email marketing remains the number one way for brands to engage with their audiences. While it might seem logical that [...]
Table of Contents: What is Web 3.0? What are Cryptocurrencies? What are Non-Fungible Tokens (NFTs)? What Web 3.0 Means for Marketers Enhanced User Privacy Using NFTs as a Marketing Tool A Tale of Two Internets Posturing Your Marketing for the [...]
It’s unofficially official: we’re in a recession. How long it lasts and how bad it gets are up for debate, but we have officially entered the land of low consumer confidence, skyrocketing interest rates, lingering logistics challenges across the Pacific, [...]
This week, Facebook/MetaZuck broke DTC Twitter and sent media buyers scrambling everywhere when it randomly shut off top-performing ad campaigns at 7:30pm Pacific. At least they waited until many media buyers were on their way back from their lunch breaks. [...]
Hi there, and Happy April Fool’s Day. In case you’re just looking for April Fools inspiration today, here’s a rundown of today’s April Fools jokes from brands. As the advertising landscape continues to shift, a handful of folks have started playing [...]
A lot has happened since the last newsletter. The Sharks season is underway (we sold out our first home game!), we hired a new Digital Marketing Manager at Fidelitas (welcome to the family, Austin!), but most importantly, war broke out [...]
