Marketing trends can be fickle, and keeping up with the latest changes can have your head spinning. One second a new technology or method can skyrocket to prominence, and the next second it comes hurdling back toward earth. Normally, [...]
While eCommerce businesses don’t have many of the restrictive overhead costs associated with brick-and-mortar stores, keeping costs low is still necessary for the company to facilitate growth. And one of the most effective ways that eCommerce companies can reduce [...]
Email marketing is one of the most valuable marketing channels an eCommerce brand can leverage. It’s your direct line of communication with customers. And since customer acquisition cost is getting progressively more expensive, maximizing the value of existing customers [...]
In episode 126, Tyler and Nate have a Quarter 4 Marketing deep dive. They talk about marketing strategies for the holiday shopping season. Listen To Episode 126 Q4 Marketing Deep Dive In Episode 126 of the Lion’s Share [...]
What is a Holiday E-commerce Campaign? When the winter holidays roll around, you see holiday ads everywhere and all over the internet. Holiday e-commerce campaigns help businesses thrive during the busiest and most combative shopping season. The winter holiday [...]
In episode 125, Tyler is joined by Curt Staubach who speaks on retention marketing strategies used at True Shot Gun Club and how they built an email list with more than 10 million subscribers. https://www.youtube.com/watch?v=nvEe9gPS3Cc Listen To Episode [...]
As summer winds down to an end and temperatures drop as Fall rolls in, you can expect the holiday crunch to begin heating up. The busiest shopping season of the year starts in just a few short weeks, and [...]
It’s an indisputable fact that email reigns as the king of marketing. From facilitating brand awareness to boosting sales, email marketing remains the number one way for brands to engage with their audiences. While it might seem logical that social [...]
Just as marketing leaders everywhere (yours truly included) were reminding the industry why owned channels are important, Tim Apple held Apple’s World Wide Developers Conference and effectively said, “hold my beer.” Apple announced that in iOS 15 it will implement Mail Privacy [...]
Introduction: What Is Email Marketing Automation? We’ve all noticed social media has been on a meteoric rise. There are constantly new consumers and eager eyes watching their Twitter timelines, Instagram feeds, and even LinkedIn profiles. But what about [...]
