YOUR PRODUCTS AREN’T GOING TO GET HERE ON TIME FOR BLACK FRIDAY - NOW WHAT? This is the question many eCommerce marketing leaders are asking themselves as the supply chain issues fustercluck disaster continues. There are a few ways [...]
I hope those of you with kids enjoy trick-or-treating this weekend! For those of you without little ones in costume, I hope you're being as generous as possible to the families who may be celebrating for the first time in [...]
This week Facebook suffered its longest outage since Tom from MySpace hung up his white t-shirt and ceded the social media throne to Mark Zuckerberg. In what I’m sure was coincidental timing, Facebook, Instagram, and WhatsApp simultaneously went offline the day after [...]
Rome is burning. Or, at least for many marketers, that’s how life might feel these days. Marketing leaders relying exclusively on Facebook ads are having their wits tested at the same time that their email open rates are dropping and [...]
Your marketing team has never been as vulnerable as they are right now. Here’s why. While most marketing leaders continue to “enjoy” continued work-from-home flexibility amidst the variant of the month, it’s easy to overlook the fact that burnout in [...]
Unless you’ve been living under a rock (on the blockchain or in real life) lately, you’re already at least somewhat aware of the NFT boom happening before our eyes. NFTs, or non-fungible tokens for those not in the know, function [...]
It’s only Tuesday when I’m writing this and Wednesday when you’re reading this, but it’s already been a big week for TikTok. One of Mark Zuckerberg’s most formidable competitors just announced its own partnership with Shopify for in-app shopping, unlocking an [...]
We’re not even to Labor Day yet, but if you’re still more focused on maximizing your return on the white fashion statements in your closet than on maximizing the return of your Black Friday / Cyber Monday campaigns, you might [...]
It’s a poorly kept secret that some of the top-performing brands that have mostly withstood the shifts to Facebook’s ad platform are the ones with the best products (duh), and more importantly for today’s discussion, the best creative assets. The [...]
Speed and Agility are valuable in far more places than athletics. Not the least of which is your business. Marketing leaders and those that they answer to, be it ownership, C-Level executives, business partners, or even significant others are often [...]
