The long-anticipated new round of stimulus checks have started hitting the accounts of potential customers around the country. If marketing leaders like you are going to take advantage of Christmas in March, you’re going to have to act swiftly. To summarize the [...]
#MarketingTwitter is abuzz with the news: Per 2 PM, Shopify is secretly building an affiliate program. Moreover, their first partner in this soon-to-be-public venture is TikTok. So what are marketing leaders to do, besides buy the dip on Shopify stock while they still [...]
If you've spent any time in #MarketingTwitter, #DTCTwitter, or other marketing circles lately, you're probably battling FOMO with the latest invite-only app, dispo. (If you've got an iPhone and are still waiting on a Clubhouse invite, just comment on this post and [...]
“Let fires burn. One of the ways that blitzscaling entrepreneurs can stay alive is by deciding to let certain fires burn so they can focus on the fires that, if allowed to rage unchecked, really will destroy the company.” - [...]
With “The Big Game”, “The Football Championship”, “The Ultimate Football Game”, “The AFC-NFC Title Game”, or whatever other NFL attorney-approved alternative to the ridiculously-copyrighted Super Bowl you want to use this weekend, I thought it’d be fun to take a [...]
Last week I wrote to you about the upcoming opportunities to “buy low” on event and experiential marketing opportunities thanks to the light at the end of the tunnel, but that doesn’t mean “these unprecedented times” are behind us yet. [...]
As vaccines continue to roll out and we continue to inch closer to an arrival upon “the new normal”, marketing leaders are preparing to adjust their marketing budgets on the fly in what will end up being a transition year. [...]
I know we’ve jokingly thrown around the phrase “unprecedented times” over the past year, even going so far as to turn it into a drinking game on the Lion’s Share Marketing Podcast, but last week’s events at the Capitol presented [...]
As we head into 2021 and marketing budgets – ok, more like marketing suggestions- are beginning to take shape with a vaccine and the hope that comes with it arriving at any time. But as brand-side marketing leaders begin to [...]
In Episode 54 of Lion's Share Marketing Podcast, Tyler is joined by WD-40's Garry Ridge, the pair of CEOs geek out on all things branding, marketing, and leadership. Listen to the Episode!
