#MarketingTwitter is abuzz with the news: Per 2 PM, Shopify is secretly building an affiliate program. Moreover, their first partner in this soon-to-be-public venture is TikTok. So what are marketing leaders to do, besides buy the dip on Shopify stock while they still [...]
In episode 110, Tyler is joined by Stephanie Cox, VP, Sales and Marketing at Lumavate. Stephanie dives into the importance of Progressive Web Apps compared to native mobile apps. Listen to the Episode! Bridging the Gap Between Native Mobile Apps [...]
If you've spent any time in #MarketingTwitter, #DTCTwitter, or other marketing circles lately, you're probably battling FOMO with the latest invite-only app, dispo. (If you've got an iPhone and are still waiting on a Clubhouse invite, just comment on this post and [...]
In episode 109, Tyler is joined by Jehan Hamedi, the Founder and CEO of Vizit. Jehan explains how Vizit empowers marketers to enhance their visuals with data and increase brand growth with AI technology. Listen to the Episode! Revolutionizing Brand [...]
We all know that good press is oftentimes a key to success, and this article is going to be a guide to the true inside tips for professionals to maximize their PR efforts. 1. Know Your Audiences Sparktoro [...]
“Let fires burn. One of the ways that blitzscaling entrepreneurs can stay alive is by deciding to let certain fires burn so they can focus on the fires that, if allowed to rage unchecked, really will destroy the company.” - [...]
In episode 108, Tyler is joined by Isaac Kuhlman, an Amazon coach. Isaac talks about how he got into the business of working with Amazon and how his strategy comes from taking complicated things and making them simple. Listen to [...]
With “The Big Game”, “The Football Championship”, “The Ultimate Football Game”, “The AFC-NFC Title Game”, or whatever other NFL attorney-approved alternative to the ridiculously-copyrighted Super Bowl you want to use this weekend, I thought it’d be fun to take a [...]
Last week I wrote to you about the upcoming opportunities to “buy low” on event and experiential marketing opportunities thanks to the light at the end of the tunnel, but that doesn’t mean “these unprecedented times” are behind us yet. [...]
In episode 107, Tyler is joined by Calvin Quallis, Founder and CEO of Scotch Porter. Calvin speaks on how to develop ecommerce success, balancing risk with self-forgiveness, and building emotional relationships with consumers. Listen to the Episode! Grooming Your Brand for [...]
