There’s no denying that we’re in a recession. Customers are spending 50% more on basic staples like food and gas, and that means most customers have less discretionary spending power than at any other time in recent history. And [...]
What is Affiliate Marketing When you Google this phrase, you’re going to get a variety of different definitions that vary greatly depending on the industry of the website you’re visiting. Some blogs will tell you that affiliate marketing is [...]
As the recession rolls on, some SaaS platforms (cough, Klaviyo, cough) are raising their prices at seemingly the worst possible time for many of their customers. As SaaS platforms prepare to increase valuations ahead of going public or raising [...]
In case you missed the breaking news a few blogs back, we’re in a recession. That means that, even if you’re heeding our advice and maintaining your marketing budget, you need those dollars to count more than ever. Investing in [...]
Many marketing leaders find themselves reassessing their team’s needs and year-to-date performance this time of year. With the calendar over halfway behind us, there’s no better time to consider whether or not you’re on pace to hit your goals [...]
Paid media opportunities are an integral part of any well-rounded marketing strategy, and pay-per-click (PPC) ads are some of the most prominent in the industry. PPC ads are available on every major platform there is, and they’re continuing to become [...]
It’s that time of year again. Jeff Bezos Day Amazon Prime Day(s) are back, running July 12-13 with deals on everything you didn’t know you needed until you saw it on sale for 20% off. While it remains to [...]
There’s a weapon in every marketing leader’s war chest that is often sought after but rarely discussed. We pursue it through influencer and earned media channels as well as software like Bazaarvoice and Yotpo. It’s pure gold when it happens [...]
Sometimes as marketing leaders we find ourselves getting caught up in the latest shiny object, over-priced course, or TikTok challenge and lose sight of the core marketing principles that got us to where we are today. Of those core sets [...]
It’s an indisputable fact that email reigns as the king of marketing. From facilitating brand awareness to boosting sales, email marketing remains the number one way for brands to engage with their audiences. While it might seem logical that [...]
