In Episode 53 of Lion's Share Marketing Podcast, another popular guest returns! Charlie Cole, Global Chief eCommerce Officer of Samsonite and Chief Digital Officer at Tumi, returns to talk with Tyler about eCommerce, Amazon, and the challenges of eCommerce. Listen [...]
The study and practice of ecommerce is growing at an exceedingly rapid speed where there seems to be more advice given and less action taken in a way that really makes sense to many of us. If you’re feeling [...]
By now, everyone knows that Amazon is big. Big enough that there’s no ignoring the eCommerce behemoth- no matter how vehemently some marketers and retailers might wish they could. But should retailers sell on Amazon? That’s another question entirely. On [...]
Every marketing leader understands the frustrating moment when every aspect of a campaign seems to be set up for success, but the conversions still aren’t coming through. Even the savviest PPC and affiliate marketing campaigns can face eCommerce sites and [...]
Every marketing leader knows that Facebook, Instagram, and Google rule when it comes to digital customer acquisition and engagement. Except, there’s a problem every shooting sports brand faces. Facebook’s (and as an extension, Instagram’s) advertising policy specifically prohibits the [...]
Any marketing leader paying attention to their analytics knows by now that a large chunk, if not most, of their ecommerce site traffic is coming from users on mobile devices. The problem is that when it comes to site development, [...]
Are Your Stores Ready for Black Friday and Cyber Monday? Ready or not, Black Friday and Cyber Monday will be here before we know it. Marketers across the country are weeks away from over indulging on turkey and bourbon on [...]
