E-commerce is an incredibly lucrative industry nowadays, as more and more consumers transition from shopping at brick-and-mortar stores to making purchases online. Amazon, the eighth-largest United States corporation in terms of total revenue, is an obvious choice for vendors looking [...]
Blockchain is a lot like Bitcoin: Most people pretend that they know what it is without really understanding it. You may have a general idea but not truly grasp its purpose or usefulness. With the blockchain buzzword infiltrating marketing conversations [...]
Marketing leaders, their teams, and the sales team they support are often torn between first touch, last-click, and multi-touch attribution. First touch is considered by most to be the easiest for marketing teams to implement, last-click is the most direct [...]
Every marketing leader understands the frustrating moment when every aspect of a campaign seems to be set up for success, but the conversions still aren’t coming through. Even the savviest PPC and affiliate marketing campaigns can face eCommerce sites and [...]
Every marketing leader knows that Facebook, Instagram, and Google rule when it comes to digital customer acquisition and engagement. Except, there’s a problem every shooting sports brand faces. Facebook’s (and as an extension, Instagram’s) advertising policy specifically prohibits the [...]
Congratulations, you did it! You convinced your boss and spouse (In my case, the same person) to send you to that marketing conference in San Diego, Las Vegas, New York, or some other pleasant place to [...]
As , comes into focus, the firearms industry finds itself at a compelling crossroads. In light of the recent election cycle, an industry that could once sell almost anything, based on a justifiable consumer-based fear of [...]
At Fidelitas Development, we are constantly on the lookout for creative inspiration. This year, we found inspiration in the enthusiasm of our clients, a doll designed to improve the behavior of kids during the holiday season, [...]
No matter how great a brand’s customer database is, it dies the moment it stops growing. As consumers become more conscious of their online privacy, building a strong and accurate database is getting more difficult by [...]
There are few honors greater than the call to lead others. I’ve had the privilege of leading a team of marketing professionals for twelve years now, the last eight of which have come at the [...]
