Amazon Business Strategy Insights | LSMP Episode 108

In episode 108, Tyler is joined by Isaac Kuhlman, an Amazon coach. Isaac talks about how he got into the business of working with Amazon and how his strategy comes from taking complicated things and making them simple. Listen to [...]

By |2021-02-10T09:47:32-08:00February 10th, 2021|Categories: Amazon, Marketing, Podcast|Tags: , , , |Comments Off on Amazon Business Strategy Insights | LSMP Episode 108

The Best Super Bowl Commercials of All Time

With “The Big Game”, “The Football Championship”, “The Ultimate Football Game”, “The AFC-NFC Title Game”, or whatever other NFL attorney-approved alternative to the ridiculously-copyrighted Super Bowl you want to use this weekend, I thought it’d be fun to take a [...]

By |2021-03-14T20:59:44-07:00February 5th, 2021|Categories: Leadership, Marketing, Media Buys|Tags: , |Comments Off on The Best Super Bowl Commercials of All Time

Should Your Marketing Team Stay Remote?

Last week I wrote to you about the upcoming opportunities to “buy low” on event and experiential marketing opportunities thanks to the light at the end of the tunnel, but that doesn’t mean “these unprecedented times” are behind us yet. [...]

By |2021-05-14T12:33:18-07:00January 28th, 2021|Categories: Leadership, Marketing|Tags: |Comments Off on Should Your Marketing Team Stay Remote?

Grooming Your Brand for eCommerce Success with Calvin Quallis | LSMP Episode 107

In episode 107, Tyler is joined by Calvin Quallis, Founder and CEO of Scotch Porter. Calvin speaks on how to develop ecommerce success, balancing risk with self-forgiveness, and building emotional relationships with consumers. Listen to the Episode! Grooming Your Brand for [...]

By |2021-01-28T12:21:52-08:00January 27th, 2021|Categories: Branding, ecommerce, Marketing, Podcast|Tags: , , , , |Comments Off on Grooming Your Brand for eCommerce Success with Calvin Quallis | LSMP Episode 107

A Marketing Leader’s Guide To 2021 Budgeting

As vaccines continue to roll out and we continue to inch closer to an arrival upon “the new normal”, marketing leaders are preparing to adjust their marketing budgets on the fly in what will end up being a transition year. [...]

By |2021-01-27T13:39:36-08:00January 21st, 2021|Categories: Leadership, Marketing|Tags: |Comments Off on A Marketing Leader’s Guide To 2021 Budgeting

Effective Retail Marketing Strategies to Adopt | LSMP Episode 106

In episode 106, Tyler is joined by Devin Gillette, Director of Retail at Black Diamond Equipment, who shares her retail marketing strategies. Listen to the Episode! Effective Retail Marketing Strategies to Adopt with Black Diamond Equipment In Episode 106 of the [...]

By |2021-09-12T13:36:37-07:00January 20th, 2021|Categories: Marketing, Podcast, Retail|Tags: |Comments Off on Effective Retail Marketing Strategies to Adopt | LSMP Episode 106

A Marketer’s Role In Times of National Turmoil

I know we’ve jokingly thrown around the phrase “unprecedented times” over the past year, even going so far as to turn it into a drinking game on the Lion’s Share Marketing Podcast, but last week’s events at the Capitol presented [...]

By |2021-09-12T12:34:17-07:00January 14th, 2021|Categories: Leadership, Marketing|Tags: |Comments Off on A Marketer’s Role In Times of National Turmoil

The Pulse of the Ad Industry with American Advertising Federation | LSMP Episode 105

In episode 105, Tyler is joined by Steve Pacheco, the President and CEO of the American Advertising Federation (AAF). Pacheco explains his career path leading him to the AAF and what drove him to his start in the Ad Industry. Listen [...]

By |2021-01-12T13:04:11-08:00January 11th, 2021|Categories: Marketing, Podcast|Tags: |Comments Off on The Pulse of the Ad Industry with American Advertising Federation | LSMP Episode 105

Three Resolutions Every Marketer Should Make

Happy New Year! Now that everyone’s recovered from the holidays (right?), 2021 is underway with hopes of prosperity and a true kick-off to the roaring 20’s. Vaccines are being distributed, more stimulus help is on the way, and many analysts [...]

By |2021-09-12T13:59:21-07:00January 6th, 2021|Categories: Marketing|Tags: |Comments Off on Three Resolutions Every Marketer Should Make

Igniting Your Marketing Strategy with Duraflame’s Daniel Moznett | LSMP Episode 104

In episode 104, Tyler is joined by Daniel Moznett, the Director of Marketing at Duraflame, who dive into some fire marketing strategies. Listen now! Listen to the Episode!

By |2021-01-12T12:59:16-08:00December 23rd, 2020|Categories: Marketing, Podcast|Tags: |Comments Off on Igniting Your Marketing Strategy with Duraflame’s Daniel Moznett | LSMP Episode 104