10 PR Trends To Watch Out For Going Into 2023

As we enter 2023, brands and agencies alike will be taking a look at all the various aspects of their marketing efforts throughout 2022. Once you’ve taken stock of all the wins and losses, you might notice that one [...]

By |2022-12-16T08:19:45-08:00December 15th, 2022|Categories: Marketing|Tags: , , |Comments Off on 10 PR Trends To Watch Out For Going Into 2023

Starting A Candy Company From Scratch | LSMP Episode 127

In episode 127, Tyler and Erica talk about starting Yumy Candy from scratch, quantifying demand for an innovative product, and breaking into the US market after growing the company in Canada. Listen To Episode 127 Starting A Candy [...]

By |2022-11-18T13:00:58-08:00November 18th, 2022|Categories: Branding, Marketing, Podcast|Tags: , , |Comments Off on Starting A Candy Company From Scratch | LSMP Episode 127

How Video Can Help With Your SEO Efforts

SEO can be a complicated beast. There are lots of factors that can lead to your website ranking very well or absolutely tanking in the SERP. Everything from on-page elements like keywords and technical details to off-page elements like [...]

By |2022-12-16T08:20:02-08:00November 15th, 2022|Categories: Marketing, Search Engine Optimization|Tags: , |Comments Off on How Video Can Help With Your SEO Efforts

Connected TV Advertising Is On The Rise

WITH SKYROCKETING CPMS ON FACEBOOK & INSTAGRAM, MORE BRANDS ARE TURNING TO CTV This week we’re wrapping up our three-part series on alternatives to Facebook and Google for Q4. Connected TV (CTV) advertising is becoming increasingly popular with brands [...]

By |2023-05-11T14:20:40-07:00October 24th, 2022|Categories: Leadership, Marketing|Tags: |Comments Off on Connected TV Advertising Is On The Rise

Retail Media Networks: An Advertising Alternative

You’re No Longer Your Store’s Primary Customer... The Brands You Buy Are. As we continue looking at non-Facebook/Google advertising alternatives, an interesting trend has developed as retailers large and small have followed Amazon’s lead and launched their own Retail Media [...]

By |2022-10-24T09:42:35-07:00October 14th, 2022|Categories: Leadership, Marketing|Tags: |Comments Off on Retail Media Networks: An Advertising Alternative