The Lingering Effects of BNPL
As we forge ahead into 2023, I believe we are on the brink of a credit crisis. There’s a reason that, despite inflation, we saw an incredible quarter for eCommerce in Q4. Much of that growth was enabled by [...]
Digital Marketing Trends In 2023
The new year is upon us, and with it, a host of changes to the digital marketing landscape. Knowing what to expect in the new year will help you beat out the competition. So we’ve compiled a list of [...]
10 PR Trends To Watch Out For Going Into 2023
As we enter 2023, brands and agencies alike will be taking a look at all the various aspects of their marketing efforts throughout 2022. Once you’ve taken stock of all the wins and losses, you might notice that one [...]
Starting A Candy Company From Scratch | LSMP Episode 127
In episode 127, Tyler and Erica talk about starting Yumy Candy from scratch, quantifying demand for an innovative product, and breaking into the US market after growing the company in Canada. Listen To Episode 127 Starting A Candy [...]
Ultimate Marketing Tech Stack for 2023
First off, a belated Happy Veteran’s Day to everyone out there that serves / did serve, including Fidelitas’ very own Beth Pope! Thank you for your service! With marketing leaders being asked to do more and more, improving efficiency [...]
How Video Can Help With Your SEO Efforts
SEO can be a complicated beast. There are lots of factors that can lead to your website ranking very well or absolutely tanking in the SERP. Everything from on-page elements like keywords and technical details to off-page elements like [...]
Elon Musk Twitter Acquisition
With the Elon Musk Twitter acquisition complete, the Chief Twit/Twitter Hotline Operator is set about monetizing the platform. Ads are a part of that, as is his leaked plan to increase the monthly charge for Twitter Blue to $8 [...]
How to Get on Page 1 of Google in 2023
When it comes to SEO, I’ve got good news and bad news. The bad news is that it’s too late for any new SEO strategies to make much of an impact in Q4 this year. The good news is [...]
Connected TV Advertising Is On The Rise
WITH SKYROCKETING CPMS ON FACEBOOK & INSTAGRAM, MORE BRANDS ARE TURNING TO CTV This week we’re wrapping up our three-part series on alternatives to Facebook and Google for Q4. Connected TV (CTV) advertising is becoming increasingly popular with brands [...]
Retail Media Networks: An Advertising Alternative
You’re No Longer Your Store’s Primary Customer... The Brands You Buy Are. As we continue looking at non-Facebook/Google advertising alternatives, an interesting trend has developed as retailers large and small have followed Amazon’s lead and launched their own Retail Media [...]